Responsibilities

• Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics
• Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions
• Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
• Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners
• Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
• Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
• Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets
• Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions
• Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets
• Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader

Requirements

• 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles
• Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies
• Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
• Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets
• Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances
• Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies
• Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
• Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
• Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)
• Exceptional communication and storytelling abilities with proven success creating compelling product narratives
• Strong analytical mindset with comfort working with data, metrics, and performance indicators
• Entrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitude
• Experience presenting to C-level executives and technical audiences alike
• Comfortable working across time zones to collaborate with global teams
• Track record of success in fast-paced, high-growth technology companies

Preferred

• Experience with AI/ML applications in fraud prevention or trust and safety
• Understanding of mobile ecosystem challenges for fraud detection
• Established relationships with advertising industry stakeholders
• Experience managing or mentoring product marketing teams
• Background in enterprise security or payment fraud prevention

Benefits

• Leadership role with significant impact on expansion strategy
• Opportunity to shape the future of trust and safety in one of the world's most dynamic digital advertising markets
• Collaborative, data-driven culture that values bold ideas and fearless execution
• Competitive compensation package including equity participation
• Professional development opportunities and exposure to cutting-edge technology
• Work with a globally distributed team of passionate professionals
• Excellent benefits package, including medical, dental, and vision insurance
• Premiums 100% covered for employees and 50% covered for dependents
• Unlimited PTO
• 401k