Responsibilities

• As the VP, Performance & Retention Marketing, you'll:
• Acquisition & Growth
• Develop and drive innovative growth and paid-media strategies with a focus on incremental, sustainable, efficient growth; own the channel roadmap, optimization, and expansion.
• Oversee inbound traffic (SEM, SEO) and Paid Media (Social, CTV, YouTube, Programmatic, and all paid investment), plus Affiliate & Influencer.
• Own channel spend mix and revenue targets, scaling investment while achieving LTV/CAC and ROAS goals.
• Retention & Lifecycle
• Own the retention and lifecycle P&L, maximizing the existing customer base and supporting the marketing-mix shift toward prospecting.
• Own the acquisition/retention budget split, continuously re-optimized against CLV.
• • Lead owned and organic channels, Email, SMS, App, Organic Social, and lifecycle programs including loyalty and auto-replenishment.
• Measurement & Data

Requirements

• 10+ years leading paid digital media and/or growth/performance marketing.
• Demonstrable ownership of retention / lifecycle or CRM marketing (Email/SMS/App, loyalty, churn).
• Experience with large budgets across all media types (digital, social, search, programmatic, CTV/OTT, video, OOH).
• Advanced command of direct-response metrics and ROI measurement across Meta, Google, and TikTok.
• AdTech / MarTech fluency; experience with multiple platforms and scaling 1P data activation.
• Fluency in MMM / incrementality / attribution; comfort acting on statistically significant test results.
• Growth mindset with a bias toward change; highly collaborative across data, creative, brand, and site-merch; retailer and/or D2C experience.

Benefits

• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands
• Hybrid Work Model - NYC, 3 days office/2 days home