Responsibilities

• Develop and drive innovative growth and paid-media strategies with a focus on incremental, sustainable, efficient growth; own the channel roadmap, optimization, and expansion.
• Oversee inbound traffic (SEM, SEO) and Paid Media (Social, CTV, YouTube, Programmatic, and all paid investment), plus Affiliate & Influencer.
• Own channel spend mix and revenue targets, scaling investment while achieving LTV/CAC and ROAS goals.
• Own the retention and lifecycle P&L, maximizing the existing customer base and supporting the marketing-mix shift toward prospecting.
• Own the acquisition/retention budget split, continuously re-optimized against CLV.
• Lead owned and organic channels — Email, SMS, App, Organic Social — and lifecycle programs including loyalty and auto-replenishment.
• Own weekly, monthly, quarterly, and annual reporting on actual, budgeted, and forecasted spend and return.
• Mature the measurement stack: MMM, MTA, incrementality (CLS, Geo, conversion-lift), Brand Health, and triangulation of last-click vs. platform-attributed vs. MMM to run headroom analysis across paid social and Google.
• Scale 1P data activation from implementation to commercial activation, driving enriched segmentation and CLV.
• Own brief and content development with the creative team to optimize ad performance and brand image.

Requirements

• 10+ years leading paid digital media and/or growth/performance marketing
• Demonstrable ownership of retention / lifecycle or CRM marketing (Email/SMS/App, loyalty, churn)
• Experience with large budgets across all media types (digital, social, search, programmatic, CTV/OTT, video, OOH)
• Advanced command of direct-response metrics and ROI measurement across Meta, Google, and TikTok
• AdTech / MarTech fluency; experience with multiple platforms and scaling 1P data activation
• Fluency in MMM / incrementality / attribution; comfort acting on statistically significant test results
• Growth mindset with a bias toward change; highly collaborative across data, creative, brand, and site-merch; retailer and/or D2C experience

Benefits

• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands