Responsibilities

• Take full accountability for Clever's growth and ROAS across all paid channels—including Google, Meta, TikTok, ChatGPT Ads, and emerging channels as they mature.
• Own the entire paid customer journey: ad creative, audience targeting, landing pages, on-page experience, lifecycle (email and SMS) follow-up, and conversion to qualified pipeline—not just the ad itself.
• Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one-off wins.
• Set the creative and testing roadmap—diagnose what's working, kill what isn't, and operate with a high cadence of disciplined experiments across ads, landers, and funnels.
• Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that keep the team and leadership aligned on what's actually driving profitable growth.
• Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth Clever's time and dollars.