VP, Merchandising & Brand Management

USA (Remote)

$180K/yr – $225K/yrSenior Level12+ years expFull time

Posted 11 days ago

Job Summary

Own portfolio merchandising and margin management across multiple brands, lead the multi-year product roadmap and go-to-market execution, and collaborate with Product Marketing and Digital Product to optimize catalog quality, discovery, and conversion.

  • Own portfolio merchandising and margin strategy
  • Lead go-to-market planning and on-site merchandising
  • Partner with Product Marketing and Digital Product to improve discovery and conversion

Job Description

Responsibilities

  • Mattress
  • Bedroom Furniture
  • Accessories
  • Kids & Baby
  • Assortment architecture, SKU productivity, line planning, and lifecycle management
  • Product content and catalog quality across all brand sites and marketplaces
  • Portfolio pricing strategy, promotional calendar, and margin governance
  • Competitive price intelligence and elasticity-based decisioning
  • Collaborate with Product Marketing on brand and product positioning, value proposition, and claims architecture
  • Lead go-to-market planning and on-site merchandising strategy, partnering with Digital Product to improve discovery, conversion, attachment, and profitable sales mix.

Requirements

  • 12+ years in ecommerce / DTC merchandising, category management, or product merchandising, with 5+ years leading multi-level teams
  • Experience in home, furniture, sleep, or adjacent considered-purchase categories
  • Track record building or scaling a merchandising function — process, systems, and team — not just running one
  • Deep fluency in merchandising analytics: SKU economics, pricing and promo measurement, catalog and content performance
  • Demonstrated P&L or margin ownership and comfort partnering with Finance
  • Experience with product content / catalog operations at scale (PIM, taxonomy, attribute governance, marketplace syndication)

Preferred

  • Multi-brand portfolio experience with distinct brand positioning and price tiers
  • Exposure to new product development and working with manufacturing or sourcing partners
  • Experience in a high-growth or transformation environment; comfortable with ambiguity and building from partial structures
  • Familiarity with agentic/AI-driven commerce and structured product data as a competitive lever

Benefits

  • Competitive Salary
  • Health, Vision & Dental Insurance
  • 401K
  • Generous Paid Time Off plus company holidays
  • Wellness benefits
  • Generous Communications Allowance
  • Awesome product discount and company swag
Ashley Digital logo

Ashley Digital

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint.If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud.We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day.It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

Tampa, Florida, USA
55 employees (19 in marketing)

Salaries

Posted range

$180K/yr – $225K/yr

Taken straight from the job posting.

Merchandising median pay in the United States

$90K/yr

Most pay falls between $76K and $113K. Based on 103 salaries.

See all Ashley Digital salaries

Marketing Team

Marketing Team Size
13 (24% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Recent Ads

Traffic Signals

Monthly Visitors
21.3M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
47.2%
Direct
13.8%
Referral
2.2%
Social
6.3%
Paid
26.4%

Headcount Trend

Current headcount: ~55
Ashley Digital logo

VP, Merchandising & Brand Management

Ashley Digital · USA · Remote