Ecommerce Landing Page Specialist

Responsibilities

• Build and launch landing pages for our ecommerce and paid social campaigns
• Use Replo and AI tools such as Claude Code, Codex, Cursor, or similar platforms to help build and update pages
• Turn approved copy and creative briefs into polished, mobile-friendly landing pages
• Build different types of pages, including product pages, advertorials, listicles, offer pages, and campaign-specific landing pages
• Partner with our Growth and Creative teams to make sure the landing page matches the ad and creates a consistent customer experience
• Bring your own ideas for page layouts, calls-to-action, product offers, social proof, and other elements that could improve conversion
• Research competitor and DTC landing pages to find new ideas and approaches worth testing
• Create variations of landing pages for new offers, audiences, and creative tests
• Set up and support A/B tests to learn which pages and offers perform best
• Review landing page performance and customer behavior to identify opportunities for improvement

Requirements

• 1+ years of experience building landing pages , ideally for ecommerce, DTC, or paid social campaigns
• Hands-on experience with Shopify and landing page builders such as Replo
• Comfortable using AI tools such as Claude Code, Codex, Cursor , or similar platforms to help build and modify pages
• A good understanding of what makes a landing page effective—from the opening hook and page layout to offers, reviews, calls-to-action, and checkout
• Experience building pages designed to generate sales or conversions, not just look good
• Comfortable looking at performance data and using it to improve pages
• Familiarity with A/B testing and experimentation
• Comfortable working with Shopify products, variants, subscriptions, and checkout flows
• Some familiarity with HTML, CSS, and JavaScript so you can understand and make basic adjustments when needed
• Familiarity with website tracking, Meta Pixel, and UTMs is helpful

Preferred

• DTC health, wellness, supplements, beauty, or consumer products
• Loop, Recharge , or other subscription platforms
• Intelligems, VWO , or other testing platforms
• Microsoft Clarity, Hotjar , or similar customer behavior tools
• Canva or AI creative tools
• Klaviyo
• Meta advertising and an understanding of how landing page performance impacts paid media results

Benefits

• Benefits: Full benefits package (medical, dental, vision, life, AD&D, 401k)
• Performance bonus opportunity
• Medical, dental, vision, and 401(k)
• Real ownership of a growing CRO program
• Multiple brands, meaningful traffic, and visible business impact
• A collaborative, supportive team environment