VP, Marketing Technology

Responsibilities

• AI-First Marketing & Media Technology Strategy
• Define and execute an enterprise marketing technology and media technology strategy aligned to business growth and consumer engagement objectives
• Embed AI and data-driven decisioning across core value streams: customer acquisition, personalization, campaign orchestration, and media activation
• Advance a first-party, enterprise-grade marketing and media platform strategy
• Drive scaled adoption of AI-first engineering practices, including AIDLC (AI Development Life Cycle), reusable AI capabilities, responsible AI controls, and enterprise tooling
• Advance the marketing technology talent strategy through role-based enablement and capability building across the organization
• MarTech Platform & Engineering Leadership
• Build and scale the enterprise martech stack, including marketing data platform (MDP), marketing automation, campaign management, and content management systems
• Lead the configuration, integration, and optimization of Adobe Experience Cloud solutions to deliver personalized, data-driven customer experiences across channels.
• Own the media technology ecosystem, including ad serving, programmatic and paid media activation, marketing mix modeling, and attribution/measurement platforms

Requirements

• 15+ years of technology/engineering experience, with 5+ years in senior engineering or technology leadership roles supporting marketing, media, or digital consumer platforms
• Demonstrated success leading leaders of large, multi-disciplinary, globally distributed teams
• Accountability for multi-million-dollar technology budgets and vendor portfolios
• Experience leading strategic delivery partners and system integrators to deliver enterprise programs
• Deep expertise in cloud platforms, APIs, microservices, DevOps, application security, and modern AI-SDLC practices
• Hands-on leadership embedding AI into engineering delivery through AI-first/AIDLC practices, including AI-assisted development, testing, and monitoring
• Hands-on leadership deploying AI/ML, GenAI, and agentic AI capabilities into business workflows
• Exceptional communication, influence, and executive stakeholder management skills
• Bachelor's or Master's degree in Computer Science, Marketing, Engineering, or a related field

Preferred

• Proven track record building and scaling enterprise marketing technology and/or media technology platforms (CDP, marketing automation, campaign management, ad tech, or content management)
• Hands-on leadership deploying AI/ML, GenAI, and agentic AI capabilities into marketing and media production platforms and workflows
• Experience with data-driven personalization, audience segmentation, identity resolution, and real-time decisioning at scale
• Working knowledge of media planning, programmatic and paid media activation, and marketing measurement/attribution methodologies
• Experience leading large-scale migrations between enterprise marketing clouds or orchestration platforms
• Product-oriented engineering leader with solid focus on platform reuse, marketer experience, and AI-enabled marketing productivity
• Experience leading digital marketing or media technology transformation initiatives, including cloud migration, platform consolidation, and marketing automation modernization
• Experience leading enterprise AI-first transformation, including AIDLC adoption, AI agent tooling, and measurable developer/marketer productivity gains
• Proven experience deploying marketing/media technology at scale within healthcare, insurance, or other highly regulated consumer industries