VP, Marketing Strategy & Operations

Responsibilities

• Lead strategic planning activities for the marketing organization, translating enterprise priorities into actionable plans, investment strategies, operating objectives, and measurable business outcomes.
• Oversee Marketing Intelligence, Analytics, and Performance functions, establishing KPI frameworks, reporting capabilities, and insight-generation practices that connect marketing activities to business, member, and brand outcomes.
• Define and execute the marketing technology strategy, ensuring platforms, tools, data capabilities, and technology investments support personalization, scalability, operational efficiency, and future growth.
• Direct marketing budgeting, forecasting, investment planning, and financial performance management, ensuring disciplined stewardship of resources and alignment with enterprise objectives.
• Lead and continuously improve the marketing operating model, including governance, portfolio management, capacity planning, prioritization processes, workflow management, and organizational effectiveness practices.
• Sponsor and oversee high-impact strategic initiatives, organizational transformations, operating model enhancements, technology modernization efforts, and capability development programs that advance marketing and business performance.
• Establish and manage strategic relationships with agencies, technology providers, research partners, and other external vendors to ensure performance, value realization, and alignment with organizational goals.
• Partner with Marketing, Product, Retail, Digital, Member Experience, Technology, Finance, Data, Human Resources, and other enterprise leaders to align priorities, strengthen cross-functional execution, and support enterprise growth objectives.
• Lead and develop teams responsible for Marketing Operations, Marketing Intelligence, Strategic Planning, Marketing Technology, and related operational functions, fostering accountability, innovation, collaboration, and continuous improvement.
• Serve as a trusted advisor to the Senior Vice President and executive leadership team by providing strategic recommendations, operational insight, performance transparency, and decision-support frameworks.

Requirements

• 10+ years of experience leading marketing strategy, marketing operations, business operations, analytics, consulting, or related functions within complex organizations.
• 8+ years’ experience as a people leader, leading a diverse team including hiring, coaching and performance management
• Proven ability to operate successfully within matrixed environments and influence executive leaders, cross-functional stakeholders, and enterprise decision-making processes.
• Deep understanding of modern marketing operating models, marketing performance measurement, analytics, budgeting, governance, portfolio management, and marketing technology ecosystems.
• Strong business and financial acumen, including experience managing budgets, forecasting, resource allocation, business cases, and return-on-investment analysis.
• Demonstrated success leading large-scale organizational transformation, operational improvement, capability development, and cross-functional strategic initiatives.
• Experience establishing operational rigor, governance frameworks, performance management practices, and scalable processes that improve organizational effectiveness.
• Strong analytical, strategic-thinking, and problem-solving skills, with the ability to translate data and insights into actionable business recommendations.
• Exceptional executive communication, presentation, and stakeholder management skills, with the ability to communicate complex concepts and influence outcomes across all levels of the organization.
• Proven ability to influence across organizational boundaries, build alignment among diverse stakeholder groups, and drive results through collaboration and partnership.

Benefits

• Traditional medical, dental, and vision coverage
• Generous 401(k) match
• Paid Time Off: You'll accrue up to 15 days in your first year. In addition, you'll receive 40 hours of sick time and 3 personal days, which refresh annually
• Paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility subject to standard account requirements and underwriting criteria)