Responsibilities

• Marketing Strategy & Business Growth - Develop and execute the company’s integrated marketing strategy aligned with corporate growth objectives. - Build marketing programs that increase qualified pipeline, accelerate revenue growth, and improve customer acquisition and retention. - Position Marketing as a strategic revenue-generating function and trusted partner to Sales. - Develop annual marketing plans, budgets, KPIs, forecasts, and performance objectives.
• Demand Generation & Revenue Marketing - Own end-to-end demand generation strategy across digital, content, events, partner marketing, paid media, ABM, and outbound programs. - Improve pipeline creation, MQL-to-SQL conversion, campaign effectiveness, and marketing ROI. - Continuously optimize marketing investments using performance data and business metrics. - Establish reporting that clearly demonstrates Marketing’s contribution to company revenue.
• Brand, Product Marketing & Communications - Strengthen OTAVA’s brand positioning across cloud, managed services, cybersecurity, infrastructure, data protection, and hybrid IT solutions. - Ensure consistent messaging across all customer touchpoints. - Partner closely with Product Management to develop compelling positioning, messaging, competitive differentiation, product launches, and go-to-market strategies. - Oversee development of customer success stories, sales collateral, digital content, webinars, thought leadership, and educational marketing initiatives.
• Sales Partnership - Partner closely with Sales Leadership, Revenue Operations, and Business Development to improve lead quality, sales enablement, and overall revenue performance. - Align marketing initiatives with sales priorities and customer buying journeys. - Deliver programs that help Sales win more opportunities and shorten sales cycles.
• Marketing Operations - Own marketing budgets, forecasting, technology stack, reporting, media investments, agency relationships, and operational processes. - Establish meaningful KPIs and executive dashboards. - Drive data-based decision making throughout the marketing organization.
• Partner Marketing - Develop strategic joint marketing programs with technology partners. - Manage Market Development Funds (MDF) and co-marketing initiatives with key vendors including Microsoft, VMware, Veeam, Cisco, NetApp, Broadcom, Dell, AWS, and similar strategic alliances. - Maximize partner-generated pipeline opportunities.
• Leadership - Recruit, develop, mentor, and lead a high-performing marketing organization. - Build a culture of accountability, collaboration, innovation, continuous improvement, and measurable results. - Coach leaders while remaining actively engaged in execution where needed. - Foster strong cross-functional relationships across the organization.
• Public Relations & Thought Leadership - Increase OTAVA’s visibility through PR, analyst relations, media engagement, speaking opportunities, awards, webinars, white papers, and executive thought leadership.

Requirements

• 10+ years of progressive B2B enterprise technology marketing experience.
• 7+ years leading high-performing marketing teams with direct people leadership responsibility.
• Proven experience marketing managed services, cloud, infrastructure, cybersecurity, data protection, colocation, disaster recovery, or adjacent enterprise technology solutions.
• Demonstrated success leading marketing for organizations with complex enterprise B2B sales cycles.
• Proven track record growing qualified pipeline through integrated demand generation programs.
• Experience partnering closely with Sales to improve lead quality, conversion rates, and revenue performance.
• Experience building and scaling marketing organizations, processes, and operational excellence.
• Experience owning multi-million-dollar marketing budgets, forecasting, KPIs, and executive reporting.
• Experience leading cross-functional go-to-market initiatives with Product, Sales, Customer Success, and Revenue Operations.
• Experience managing strategic technology partner marketing programs and MDF investments.

Benefits

• What We Offer: Competitive base salary ($ 180K - 200K) depending on experience and certifications) plus bonus, 401(k) match, health insurance, generous PTO, paid volunteer time off, and working with world-class co-workers who are just as dedicated and as awesome as you are.