VP of Marketing

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company goals, emphasizing B2B marketing, digital marketing, and e-commerce initiatives
• Lead and manage diverse marketing teams specializing in content marketing, social media marketing, advertising sales, graphic design, and performance marketing
• Oversee the planning, implementation, and optimization of multichannel marketing campaigns across social media advertising campaigns, print advertising, email marketing, and Google AdWords
• Utilize web analytics reporting tools such as Google Analytics and other analytics platforms to monitor campaign performance and inform data-driven decision making
• Implement and manage marketing automation tools integrated with CRM systems to streamline demand generation marketing efforts
• Coordinate cross-functional collaboration with product management, sales teams, and creative departments to ensure cohesive messaging and branding
• Manage budgets effectively while overseeing all aspects of marketing project management to ensure timely delivery of initiatives
• Conduct research on market trends, competitor activities, and customer insights to refine strategies and identify new opportunities for growth
• Lead efforts in copywriting, content writing, graphic design projects using Adobe Creative Suite, WordPress, HTML skills, and other digital tools to produce engaging content

Requirements

• Proven experience managing marketing, advertising or public relations teams within a fast-paced environment
• Strong expertise in SEO strategies, social media advertising campaigns (including Facebook Advertising), performance marketing, and demand generation marketing
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress platforms, HTML coding basics, Google Analytics, Google AdWords, CRM systems (e.g., Salesforce), and marketing automation tools such as HubSpot or Marketo
• Demonstrated success in executing multichannel marketing strategies across digital channels including email campaigns and print advertising
• Excellent skills in content writing, copywriting for various audiences, and graphic design for promotional materials
• Ability to analyze web analytics reports to optimize campaigns continuously and make data-driven decisions
• Strong leadership capabilities with experience managing large teams focused on digital marketing initiatives
• Knowledge of B2B marketing principles combined with experience in e-commerce environments is highly desirable
• Exceptional project management skills with the ability to handle multiple initiatives simultaneously while maintaining attention to detail

Benefits

• 401(k)
• Employee assistance program
• Flexible spending account
• Health insurance
• Professional development assistance
• Referral program
• Tuition reimbursement
• Work from home stipend