VP, Marketing Operations & Transformation at Mars | Franklin, TN

Mars

VP, Marketing Operations & Transformation

Franklin, TN (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead North America marketing execution and cross-channel activation aligned to global PESO strategy.

Own NA media, content, and digital activation priorities.
Must-have: 10–15+ years of progressive experience with 5+ years in senior leadership.
Standout: Proven transformation leadership at scale and global-matrix experience.

Job Description

Responsibilities

Set the North America media, content, and digital activation priorities, aligned to business objectives and relevant global direction.
Translate global PESO frameworks, measurement requirements, and partner strategies into North America plans with clear execution requirements and accountability.
Orchestrate integrated planning across media, content, social, digital, and demand teams to deliver connected in-market execution.
Lead performance management across PESO channels, using campaign, audience, and investment signals to reallocate effort and improve results.
Sponsor the North America marketing operations model, agency governance, and ways of working to improve speed, quality, and consistency.
Build and lead a high-performing team that drives cross-functional alignment and execution discipline.
Develop GEO and Search AI capabilities to build portfolio relevance and produce more efficient marketing operations

Requirements

Bachelor’s degree in business administration, Marketing, Sales, Data Analytics, or a related field required .
Master’s Degree (MBA) or equivalent advanced degree preferred, especially with a focus on Category Management, Marketing, or Strategic Management.
Experience within a consumer-focused business/sector, such as FMCG, Hospitality, QSR, or consumer pharma.
Proven record of leading significant transformation at scale.
Strong business acumen and strategic thinking.
Deep expertise in category management, shopper insights, and commercial excellence.
Experience in developing and implementing capability programs.
Track record of partnering with business leaders to deliver positive business outcomes.
Familiarity with advanced analytics, market research, and digital transformation trends in retail.
Minimum of 10-15 years of progressive experience, with at least 5 years in a senior leadership role managing category, commercial excellence, or strategy teams.

Preferred

MBA or equivalent advanced degree preferred, especially with a focus on Category Management, Marketing, or Strategic Management.
Experience in a matrixed, global organization is advantageous.

Benefits

Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.

Mars

4.3 Glassdoor

We’re a unified force of 150,000+ Associates, taking action every day toward the world we want tomorrow. Our Five Principles have kept us true to ourselves and to our commitment to treat others in ways that are consistent with those values. Having stood the test of time, these principles will continue, keeping us free to move quickly and plan for the future. Quality - The consumer is our boss, quality is our work and value for money is our goal. Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others. Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure. Efficiency - We use resources to the full, waste nothing and do only what we can do best. Freedom - We need freedom to shape our future; we need profit to remain free. Note to Parents: https://www.mars.com/about/policies-and-practices/note-to-parents/np-english For more information, please visit mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, instagram.com/marsglobal/, youtube.com/mars For more information about careers at Mars, please visit careers.mars.com Follow us: facebook.com/LifeAtMars, instagram.com/LifeAtMars/, tiktok.com/LifeAtMars Mars, Incorporated is not responsible for any content or activity made available via third party sites or services. Page subject to: mars.com/legal mars.com/privacy

Founded in 1911

McLean, Virginia, US

64K employees (5,033 in marketing)

www.mars.com

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93% CEO approval