Responsibilities

• Build and lead Energy Exemplar's Marketing Operations function, establishing the strategy, processes, and operating model required to support a growing global marketing organisation.
• Own and optimise the global Marketing Tech ecosystem, including HubSpot, Salesforce integrations, data enrichment, intent platforms, analytics, and emerging AI technologies.
• Ensure clean, reliable data flows across Marketing and Sales systems, creating a trusted view of the customer journey from first engagement through to closed-won revenue.
• Build and own Energy Exemplar's marketing attribution framework, establishing clear definitions for marketing-sourced and influenced pipeline and contribution to closed-won revenue.
• Develop trusted marketing performance dashboards and reporting covering pipeline contribution, funnel performance, conversion, velocity, CAC, and ROI for the CMO, executive leadership, and Board.
• Partner with Sales, Revenue Operations, and Finance to establish consistent funnel definitions, attribution methodology, performance metrics, and reporting.
• Own and continuously improve lead management, scoring, routing, qualification, and Sales handoff processes to increase conversion and reduce speed-to-lead.
• Identify and implement AI-powered tools, automation, predictive analytics, and lead scoring capabilities that improve marketing efficiency and commercial outcomes.
• Build scalable campaign operations and governance to ensure global campaigns are executed effectively, tracked accurately, and measured consistently.
• Own marketing budget tracking and performance reporting, providing clear visibility into spend, ROI, and investment effectiveness by program, channel, and segment.

Requirements

• 8+ years of Marketing Operations experience within enterprise B2B SaaS, including at least 3 years in a senior leadership role.
• Proven experience building or significantly scaling a Marketing Operations function, operating model, or infrastructure within a growing organisation.
• Deep HubSpot expertise, combined with strong experience integrating and operating HubSpot alongside Salesforce.
• Strong understanding of enterprise B2B marketing funnels, lead management, pipeline reporting, and marketing-to-sales processes.
• Demonstrated experience building marketing attribution models and reporting frameworks trusted by Marketing, Sales, Finance, and executive leadership.
• Strong data and analytics capability, with experience translating complex marketing and pipeline data into clear commercial insights and recommendations.
• Experience evaluating and implementing AI-powered marketing technology, automation, lead scoring, or predictive analytics.
• Strong commercial and financial acumen, including experience managing marketing budgets, ROI analysis, and investment reporting.
• Ability to operate both strategically and hands-on — comfortable defining the future-state architecture while also getting into the systems, data, and workflows when required.
• Strong stakeholder management and executive communication skills, with the confidence to present marketing performance and pipeline data at executive and Board level.

Preferred

• HubSpot, Salesforce, and relevant BI or analytics certifications are advantageous.