VP, Marketing Operations and Agentic AI Systems at Sidetrade | USA

Sidetrade

VP, Marketing Operations and Agentic AI Systems

USA (Hybrid)

Salary Not AvailableSenior Level12+ years exp

Posted 6 weeks ago

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Job Summary

Own the AI driven marketing ops that replace manual workflows with production agents, align to revenue, and tie product, engineering, and sales to measurable impact.

Ownership of an exec-approved AI roadmap, governance, and observability for marketing tech and agents.
Lead cross-functional delivery of lead scoring, enrichment, MQL handoff, and revenue attribution with measurable ROI.
Define vendor strategy and Martech stack optimization while reporting monthly to execs and quarterly to the board.

Job Description

Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level.
Set the standard for what constitutes a production-grade agent at Sidetrade: Evaluation suites, guardrails, observability, and retirement criteria.
Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue.
Lead delivery of production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen.
Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better.
Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team.
Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate.
Report the performance of the agentic layer monthly to the exec team and quarterly to the board.
Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers.
Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Analytics, Ads, Zapier, Proofjump.

Sidetrade

3.3 Glassdoor

Sidetrade is a Gartner Magic Quadrant Leader revolutionizing the Order-to-Cash field - thanks to agentic AI Aimie! Its mission? To make financial leaders’ daily Order-to-Cash operations easier by delivering immediate productivity gains, and securing and accelerating cash flow generation. With 400+ employees across Europe and North America, Sidetrade supports global enterprises in over 85 countries. Founded in 2000 and listed on Euronext Growth Paris in 2005, Sidetrade has been relentless in driving innovation and shaping the future of Order-to-Cash with purpose and vision. Follow us for industry insights, cutting-edge innovation, and success stories from global leaders in finance. 🚀 #AI #OrderToCash #Innovation

Founded in 2000

Boulogne-Billancourt, Île-de-France, FRA

402 employees (7 in marketing)

www.sidetrade.com

56% recommend to a friend

63% CEO approval