VP of Marketing at North Central Area Credit Union | Grandville, MI | $75K/yr – $112K/yr

North Central Area Credit Union

VP of Marketing

Grandville, MI (On-site)

$75K/yr – $112K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing across a credit union and CUSO network, focusing on data-driven strategy, multi-brand leadership, and ROI-focused digital programs.

Own marketing plan and budget across multiple brands.
Strong data, ROI and digital channel expertise required.
Leadership of a high-performing marketing team and vendor relationships.

Job Description

Responsibilities

Lead the development and execution of the marketing plan for the credit union and affiliated CUSOs
Contribute to and help shape business strategic planning, ensuring alignment across the credit union and CUSO initiatives
Oversee and manage the marketing budget(s), ensuring effective allocation of resources and strong return on investment
Develop and execute integrated, data-driven marketing strategies that support diverse business lines and audiences
Lead all digital marketing efforts, including website optimization, email marketing, social media, and online campaigns
Analyze campaign performance, member behavior, and market trends to inform strategy and improve ROI
Translate complex data into clear insights and actionable recommendations for leadership
Content development with a strong emphasis on clarity, consistency, and grammatical accuracy across all communications
Ensure all marketing materials meet high standards for proofreading, tone, and brand voice
Provide strategic oversight and alignment for community engagement initiatives

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field preferred
5+ years of progressive marketing leadership experience, preferably in financial services, credit unions, or multi-entity environments
Proven experience managing marketing across multiple brands, business lines, or organizations
Strong experience with marketing planning, budget management, and strategic planning processes
Demonstrated strength in data analysis and performance marketing
Deep expertise in digital marketing channels and tools (SEO, paid media, analytics platforms, CRM systems)
Experience with Adobe Creative Suite required.
Exceptional attention to detail, including strong proofreading, editing, and written communication skills
Strong leadership, communication, and stakeholder management skills
Ability to balance strategic thinking with hands-on execution
Understanding of the credit union system and/or CUSO model

North Central Area Credit Union

Members benefit from a full line of financial services, including savings, CDs, free checking, free online banking, mobile banking, credit and debit cards, vehicle loans, mortgages, home equity and business loans, and business checking. They also have access more than 200 CU shared branch locations in Michigan and hundreds more nationwide. 30,000 surcharge-free ATMs are also available. Along with online, text, telephone and mobile banking, there are unlimited ways members can choose to bank.Full service financial institution with locations in Grandville, Grayling, Houghton Lake, Roscommon and Standish.With North Central Area Credit Union your savings are federally insured to at least $250,000 by NCUA.*Non-deposit investment products and services are offered through CUSO Financial Services, L..P. (“CFS”), a registered broker-dealer (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. The Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members.

Founded in 1956

Houghton Lake, Michigan, USA

31 employees (2 in marketing)

www.ncacu.org