MoonLake Immunotherapeutics AG

VP Marketing

USA (On-site)

Salary Not AvailableSenior Level15+ years expTemporary

Posted 2 months ago

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Job Summary

Own US marketing strategy and launch readiness with cross-functional governance and omnichannel execution to influence HCPs, patients, and payers.

  • US marketing strategy and brand plan across the product lifecycle, guided by clinical stage and corporate ambitions.
  • Lead across cross-functional partners, agencies, and budgets to ensure compliant, high-impact market entry.
  • Own the launch orchestration and post-launch optimization with data-driven prioritization and clear metrics.

Job Description

  • Marketing Strategy: Lead US marketing and brand plan incl. differentiation, positioning and tactics across the product lifecycle, aligned with MoonLake’s clinical stage, corporate objectives, and commercial ambition.
  • Pre-Launch & Launch Readiness: Execute US pre-launch strategy and launch readiness, including positioning, messaging, segmentation, and execution planning to ensure successful market entry.
  • Oversee MoonLake’s HCP and Consumer promotional campaign and activity.
  • Oversee MoonLake’s Peer to Peer, congress and KOL engagement.
  • Insight-Driven Decision Making: Drive marketing strategy through deep customer, market, and competitive insights, ensuring clear prioritisation and measurable impact.
  • Cross-Functional Leadership: Partner closely with Commercial, Medical Affairs, Market Access, Regulatory, and Legal to deliver integrated, compliant marketing programmes.
  • Omnichannel Execution: Oversee US omnichannel engagement strategies that effectively reach and influence key healthcare stakeholders. Ensure Omnichannel orchestration execution at launch by wining with Data and Technology.
  • Team Leadership: Build, lead, and establish a high-performing US marketing organisation with clear accountability and strong executional excellence.
  • Agency & Budget Oversight: Lead external agency relationships and marketing investment, ensuring high-quality delivery, operational rigour, and financial discipline.
  • Commercial Leadership Contribution: Serve as a senior commercial leader, providing strategic input to executive leadership on US commercial planning and growth decisions.