Marketing Manager
Foundation
USA (Remote)
$65K/yr - $100K/yrIn-houseFull-timeMid level3+ years exp.
7 hrs ago
VP of Marketing
New York, USA (Remote)
Salary Not AvailableSenior Level10+ years expFull time
Posted 6 months ago
Job Summary
Lead multi-channel marketing strategy for a growing e-commerce brand, balancing growth with brand trust and cross-functional collaboration.
- Own overall marketing strategy across acquisition, conversion, retention, and brand
- Must-have: 10+ years of marketing leadership
- Standout: Shape growth, brand positioning, and GTM at scale
Job Description
Responsibilities
- Own the overall marketing and growth strategy across acquisition, conversion, retention, and brand
- Lead customer acquisition strategy across paid, owned, affiliate, partnership, and emerging channels
- Refine Mood’s brand positioning, messaging, and go-to-market strategy as the business continues to scale
- Improve the full customer funnel, from first touch through conversion, retention, and repeat purchase
- Oversee performance marketing, lifecycle/CRM, creative strategy, and marketing analytics
- Build strong reporting, attribution, forecasting, and testing infrastructure to support decision-making
- Partner closely with leadership, operations, product, and other cross-functional stakeholders
- Hire, lead, and develop internal team members and external partners over time
Requirements
- 10+ years of marketing experience, including significant senior leadership responsibility
- Strong experience across growth, performance marketing, brand strategy, and customer lifecycle
- Proven ability to build and scale acquisition systems while maintaining brand credibility
- Strong analytical mindset and comfort with attribution, funnel metrics, testing, and performance management
- Experience leading cross-functional teams and managing agency and/or in-house marketing functions
- High autonomy, strong judgment, and ability to operate in fast-moving environments
Preferred
- Experience in regulated industries, telehealth, healthcare, or other trust-sensitive consumer categories
- Experience scaling marketing for a high-growth consumer or digital business
- Experience balancing aggressive growth goals with compliance and long-term brand trust
- Familiarity with modern performance marketing, retention, and analytics tooling
Benefits
- Lead marketing for an established and growing business with real scale
- Shape the next phase of the company’s growth and brand evolution
- Build and refine a sophisticated, multi-channel marketing engine
- Work on a business where growth, trust, and category complexity are tightly linked
- Have significant ownership and impact on company trajectory
Mood
Welcome to Mood! We are a company deeply rooted in the belief that everyone deserves quality and trustworthiness. At the core of our mission is a strong commitment to sustainable agricultural practices, partnering with small, organic family-run farms. These collaborations ensure that we support growers who are dedicated to nurturing the environment and producing superior hemp.At Mood, we emphasize the importance of transparency, quality, and customer satisfaction. Our dedication to these principles ensures that we build strong relationships with both our partners and customers. By focusing on the natural profiles of our sourced plants, we aim to offer an experience that is genuine and tailored to individual preferences.What truly distinguishes Mood in the industry is our unwavering commitment to sustainability and eco-friendly practices. Our ethos revolves around the idea of plants being "grown with love." Every step we take is in harmony with nature and our partners, who, like us, believe in the holistic approach of using every part of the hemp plant. We are proud to stand alongside the diligent farmers who share our vision and values, producing some of the finest legal hemp in America.
Founded in 2022
Sheridan, Wyoming, USA
162 employees (18 in marketing)
Salaries
General Marketing median pay in the United States
Most pay falls between $68K and $125K. Based on 14,844 salaries.
Links
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