Responsibilities

• Develop, execute, and continuously optimize a multi-channel acquisition strategy across direct mail, lead generator platforms (Credit Karma, LendingTree, etc.), and SEO/SEM.
• Implement and oversee campaign automation, audience segmentation, trigger-based journeys, and reporting in Salesforce Marketing Cloud (SFMC); leverage SFMC to deliver efficient, targeted growth across the customer lifecycle.
• Collaborate with product and data science teams to identify key customer segments, lifecycle triggers, and product fit opportunities.
• Implement a robust testing framework (A/B, incrementality, multivariate) to drive campaign conversion lift and efficiency.
• Lead the design and optimization of cross-sell and upsell campaigns,
• Partner with internal teams and external agencies to refine targeting, offers, and channel mix.
• Evaluate effectiveness of spend and manage marketing budgets based on performance metrics such as CAC, ROI, conversion rate, and payback period.
• Implement and ensure tracking of key metrics (full-funnel, repeat engagement. etc.), and develop dashboards and attribution models.
• Conduct regular business reviews, and provide performance and forecast reporting on a regular basis, translating data into actionable insights for leadership and cross-functional teams.
• Partner with various teams to build and execute clean and actionable data feeds between CRM and SFMC.

Requirements

• Bachelor’s degree in Marketing, Statistics, Business, or a related field.
• Ten (10) years of experience in marketing performance, acquisition, or growth marketing, with ownership of marketing budget, customer LTV, and customer lifecycle.
• Minimum of five (5) years of experience leading a team, working in capacities with decision-making authority, coordinating and delegating multiple responsibilities, and managing operations activities.
• Proven success optimizing multi-channel marketing spend in direct mail, lead generation, SEO/SEM, and email.
• Advanced analytical and quantitative background; proficiency with data visualization and attribution tools (e.g., Tableau, Looker, Power BI).
• Highly proficient with Microsoft Office Suite and CRMs.
• Hands-on familiarity with Salesforce Marketing Cloud and marketing automation workflows.
• Experience managing or collaborating with agencies and vendor partners.
• Strong decision-making, problem-solving, and negotiation skills with the ability to use expertise to influence on matters of strategic importance.
• Ability to foster strong relationships, influence, coach, and partner with all levels across the organization.

Preferred

• MBA or advanced degree in related field.
• Experience within financial services, fintech, or consumer lending.

Benefits

• For information regarding our benefits, please visit: https://www.marinerfinance.com/careers/benefits/