VP, Marketing

Responsibilities

• Become our chief storyteller - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.
• Market Positioning and Product Strategy
• Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
• Refine client personas types – who they are, how they buy, and what key criteria guides their buying decision process based on each buyer persona
• Identify customer successes and pain points
• Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
• Evolve our sales and marketing processes including working tightly with our product team to:
• Share insights from prospects and customers
• Plan the launches of new products and releases for existing products
• Refine product positioning and differentiation guidance for the sales team

Requirements

• 15+ years of experience across corporate and product marketing including at least 10 years crafting marketing efforts to Pharmaceutical Manufacturers; SaaS experience preferred
• 10+ years of experience in managing teams and developing talented personnel
• Proven experience building and integrating marketing teams with demonstrated track record for launching new products and services
• Proven experience working with direct marketing and sales executives to deliver business outcomes
• Demonstrated ability to gather and synthesize key inputs to drive business planning and strategy
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messages

Preferred

• An MBA is not mandatory but would be considered a strong plus

Benefits

• Compensation: competitive base salary & annual bonus opportunity (for non-commissioned roles)
• Benefits: We offer health, dental, and vision coverage starting on day 1. We also offer a 401(k) plan and an equity program, with new hire equity grants beginning at the Director level and above.
• Flexible location: Remote workdays and 3 days a week of in-office collaboration for team members in the Philadelphia area. Check location requirements with the recruiting team.
• Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid parental leave.
• Parental Leave: 12 weeks paid leave for childbearing, surrogacy, and adoption; 6 weeks for non-childbearing parents.
• Comprehensive and individualized onboarding: mentorship program, departmental talks, and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job
• Professional development: biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits