Responsibilities

• You own marketing strategy across the Hyprwork portfolio: brand direction, channel mix, budget allocation, customer acquisition and retention strategy, and the P&L for marketing spend. You set the annual and quarterly marketing plans, defend them in the executive leadership team, and deliver against them.
• Paid acquisition is the engine of this business. You own the performance marketing function strategically, with five channel pod leads executing tactically across Meta, Google, Native, AppLovin, and TikTok. You set acquisition targets, CAC and LTV thresholds, channel diversification strategy, and the operational standards that make paid acquisition sustainable as the business scales. You read the dashboards, know the numbers, and challenge them.
• You own the creative production machine that feeds every paid channel. A Creative Manager leads the function with sub-leads across video editing, AI video, graphic design, and copy. The team produces 400+ videos and 250+ images per week to feed the testing system. You hold the Creative Manager accountable for throughput, win rate, and quality. You set the creative strategy that gives the pod leads the at-bats they need to scale revenue.
• You own how Hyprwork's brands show up across every customer touchpoint and how they compound value beyond the first purchase. This includes brand identity and standards, lifecycle and retention programs, RejuvaCare+ membership marketing, content and PR, and the customer marketing programs that turn buyers into long-term members.
• You inherit a team and the responsibility to develop it. You manage the existing pod lead and creative director layer. You diagnose who the best assets are, who is ready to grow, and where the gaps are. You build the next generation of marketing leaders and own all hiring, performance management, and org design within the function.
• You sit on the executive leadership team and partner closely with Operations, CX, Revenue Operations, Supply Chain, Finance, Technology, and People and Culture. Marketing decisions impact every part of the business, and you make sure those decisions land in the right rooms before they go live.
• You work directly with our CEO and our outgoing CMO, who moves into a founder advisor role. That relationship is a partnership: they bring brand vision, portfolio direction, and strategic guidance. You bring operational ownership, execution discipline, and the rigor of running a marketing function at scale. In the early months, expect to collaborate closely and loop them in often. Over time, as trust is established, you operate the seat with full autonomy. You make decisions. You own outcomes. You communicate trade-offs.
• Hyprwork is building a multi-brand portfolio. Rejuvacare is the first brand. Over the next four to eight quarters, the company will launch and acquire additional brands in health and wellness. You partner with the founders on portfolio strategy and own the marketing-side execution of every new brand launch.