VP, Marketing & Growth

Responsibilities

• Drive execution and deliver results.
• Oversee the design and implementation of the systems, processes, analytics, and infrastructure that enable marketing to scale.
• Lead teams responsible for marketing technology, data management, reporting, campaign operations, lead management, attribution, budgeting, and performance measurement.
• Ensure marketing investments are measurable, customer data is actionable, and the organization has the operational foundation required to support efficient growth and informed decision-making.
• Transform business strategy into market growth.
• Build a deep understanding of customer segmentation, value proposition development, go-to-market strategy, product positioning, demand generation, and customer acquisition.
• Strengthen the company’s ability to articulate why customers should choose our client.
• Own the development of scalable programs that generate qualified demand.
• Guide the design of marketing frameworks to launch new products, services, and business lines successfully.
• Develop strategies that deliver the right message through the right distribution channels.

Requirements

• 15+ years of progressively responsible leadership experience across multiple marketing disciplines in a business-to-business setting, focused on small and medium-sized clients and varied go-to-market motions.
• 10+ years of experience leading teams and managing cross-functional initiatives, including leaders of leaders.
• Strong organizational and project management skills.
• Excellent communication and relationship-building capabilities.
• Ability to prioritize effectively and manage competing demands.
• Ability to lead teams through change while maintaining employee engagement, trust in leadership, and a positive organizational culture.