Responsibilities

• Marketing Strategy & Budget
• Create and own the annual marketing strategy and integrated marketing plan across brand, performance, and communications channels
• Manage and allocate budget across all marketing functions, including creative production, paid media, PR, influencer, e-commerce, and Amazon
• Maintain a detailed marketing calendar and ensure it is consistently updated and shared with all cross-functional partners
• Translate brand and business objectives into clear seasonal marketing priorities with measurable KPIs
• Report to senior leadership on marketing performance, budget pacing, and strategic recommendations on a regular cadence
• DTC & Performance Marketing
• Own P&L, revenue growth, and profitability metrics for DTC (i.e. HankyPanky.com) and Amazon channels
• Oversee the end-to-end site experience, including functionality, merchandising, checkout, delivery, and customer service
• Develop and execute a full-funnel digital marketing strategy that drives profitable customer acquisition and retention

Requirements

• 10+ years of experience in marketing, with a strong track record of brand building and performance marketing in fashion, retail, intimate apparel, or consumer goods
• Proven experience leading marketing across DTC e-commerce and Amazon, with direct ownership of revenue and growth metrics
• Demonstrated success developing and executing integrated marketing strategies across brand, creative, performance, and communications disciplines
• Deep understanding of full-funnel digital marketing, including paid search, paid social, email/CRM, SEO, affiliate, and loyalty programs
• Experience managing and growing Amazon marketing programs, including Sponsored Ads, DSP, and brand storefront strategy
• Exceptional taste level and cultural intuition—you understand what makes a brand desirable and how to maintain relevance with a modern consumer
• Strong creative sensibility with the ability to provide clear, inspiring direction to internal teams and external agencies
• Analytical and data-driven approach to decision-making, with comfort navigating performance dashboards, attribution models, and financial reporting
• Proven experience managing agency relationships and holding partners accountable to results
• A strong, collaborative leadership style with experience building and developing high-performing marketing teams