Responsibilities

• Execute WAA's presence at US industry events end-to-end sponsorships, booths, speaking slots, and the pre/post-event campaigns that turn attendance into leads.
• Own a 12-month content calendar: commission and manage thought leadership pieces a year (insights, white papers, webinars not sales collateral), all SEO and AI-search ready.
• Build a consistent monthly pipeline of genuinely qualified leads high intent, right service, right company, right person.
• Activate our client advocacy programme, appearing in testimonials, and references.
• Manage our outsourced content agency briefs, quality, budgets, and lead tracking through HubSpot.
• Grow WAA's share of voice LinkedIn engagement, industry commentary, and relationships with the influencers shaping the in-house agency and creative ops conversation.

Requirements

• 10+ years of hands-on B2B marketing execution you've personally built and run campaigns, events, and content programmes.
• From the creative production, creative ops, marketing services, or in-house agency ecosystem you know the world of IHAF, ANA In-House, and WFA.
• You live and breathe the US marketing landscape the cultural nuance, the industry pulse, the event circuit.
• Comfortable briefing and holding agencies and freelancers accountable.
• An executor with ideas you bring opportunities to the table; you don't wait to be told.