VP of Marketing

Sioux Falls, SD (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own and shape a multi-brand marketing function at Furniture Mart USA, focusing on leadership, scale, and ROI across brick-and-mortar, e-commerce, and CRM.

  • Leadership & organization: build and develop senior teams across Creative, Media, and Marketing Operations; plan succession and bench strength.
  • P&L and portfolio: own the marketing budget, ROI, and multi-brand portfolio strategy to differentiate brands.
  • Integrated growth: drive customer journey optimization, owned channels, media strategy, and data-driven experimentation to lift CAC, LTV, and ROAS.

Job Description

Responsibilities

  • Lead, coach, and develop senior marketing leaders (Creative, Media, Marketing Operations), driving accountability and excellence
  • Architect and evolve the marketing organization to support scale, speed, and effectiveness
  • Build a best-in-class leadership bench through hiring, development, and succession planning
  • Own the marketing P&L, including budget strategy and investment allocation across brands and channels
  • Define and lead portfolio strategy across Furniture Mart USA’s family of brands, ensuring clear differentiation and positioning
  • Elevate brand storytelling and execution across all touchpoints—from showrooms to digital experiences
  • Partner with Creative leadership to ensure consistent, high-impact brand expression that drives consideration and conversion
  • Drive performance across brick-and-mortar retail, DTC e-commerce, and marketplaces
  • Partner with merchandising, operations, and sales leadership to maximize traffic, conversion, and sell-through
  • Optimize the full customer journey across digital and physical interactions

Requirements

  • 12+ years of progressive marketing leadership experience, including 5+ years leading senior leaders
  • Proven ability to drive significant revenue growth at scale (e.g., $500M+ environments)
  • Strong experience in retail, omnichannel, or consumer-facing businesses (furniture, home, or related categories preferred)
  • Demonstrated success building and leading multi-functional marketing organizations
  • Experience owning a marketing P&L and managing large media budgets with ROI accountability
  • Track record of measurable results (revenue growth, improved ROAS/CAC, conversion gains)
  • Deep expertise across brand, retail, digital commerce, marketplaces, paid media, and CRM

Preferred

  • Experience in multi-brand portfolio environments
  • Familiarity with modern marketing technology stacks and AI-driven tools
  • Success in fast-paced, results-oriented organizations
  • Strategic, enterprise-level thinker who drives alignment and execution
  • Strong communicator who influences across executive and cross-functional teams
  • Talent developer who builds high-performing, accountable teams
  • Data-driven decision-maker with a deep understanding of performance metrics

Benefits

  • Competitive executive compensation package, including performance incentives
  • Comprehensive benefits including medical, dental, and 401(k)
Furniture Mart USA logo

Furniture Mart USA

Furniture Mart USA is a proud, family-owned furniture retail operation. Founded in 1976 by William A. Hinks, we have grown from a single location in Sioux Falls, SD to number 50 on the list of America’s Top 100 Furniture retailers, with 50+ retail store locations within the upper Midwest, spanning across North Dakota, South Dakota, Minnesota, Iowa and Wisconsin. Stores operated by Furniture Mart USA are Ashley Furniture HomeStores, Furniture Mart, Unclaimed Freight Furniture, Furniture Mart Office & Design and Carpet One, as well as a few necessary clearance centers. Sioux Falls has remained the home of our headquarters with the corporate office and Distribution Center housed in a nearly three-hundred-thousand square foot facility.Our strategy has always been to provide low-cost, high-quality furniture, mattresses, and accessories with a high level of customer service in order to best serve the needs of our customers.

Founded in 1976
Sioux Falls, South Dakota, USA
431 employees (70 in marketing)

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
35%
Direct
42.4%
Referral
5.6%
Social
15.7%
Paid
1.4%

Headcount Trend

Current headcount: ~435

Marketing Team

Marketing Team Size
27 (6% of company)

Recent News