Responsibilities

• Franchise Strategy:
• Define and evolve the overarching brand strategy for pocket.watch, ensuring a cohesive and compelling brand narrative across all B2B and B2C touchpoints.
• Lead franchise strategy and long-term brand development for creator-led IP, partnering closely with creators and executive leadership to scale YouTube born brands into global entertainment franchises.
• Establish and oversee brand guidelines and creative direction to ensure consistency and excellence across all consumer-facing and partner executions.
• Champion brand integrity and steward franchise equities across content, consumer products, licensing, distribution, and marketing initiatives.
• Collaborate cross-functionally with insights, studio, channels, licensing, and ad sales teams to align franchise growth strategies and maximize audience engagement.

Requirements

• 8 - 10 years of experience in senior marketing roles
• Bachelor's degree in marketing, advertising, or communications or related field
• Experience creating and managing marketing campaigns
• Not substantially exposed to adverse environmental conditions and work is performed in a business office environment.
• Must have close visual acuity to perform the primary responsibilities of this position.

Preferred

• Thrive in fast-paced startup environment, wearing multiple hats