VP of Marketing at FINSYNC | Kennesaw, GA

FINSYNC

VP of Marketing

Kennesaw, GA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead and coordinate end-to-end fintech B2B marketing campaigns, aligning strategy with revenue goals and cross-functional leadership to drive awareness, demand, and pipeline.

Own multi-channel campaigns from planning to execution across product launches and growth initiatives.
Must-have: 10+ years in fintech or B2B SaaS marketing leadership with proven GTM results.
Standout: Strong cross-functional influence with Sales, Product, and Executives to shape strategy and outcomes.

Job Description

Responsibilities

Help end-to-end planning and execution of go-to-market campaigns across product launches, new verticals, and key growth initiative
Partner closely with Sales, Product, and Executive leadership to align marketing strategy with revenue goals
Help drive and define positioning, messaging frameworks, and competitive differentiation to drive market awareness and pipeline
Help to set the strategic vision for comprehensive, multi-channel marketing campaigns spanning public relations, digital marketing, paid media, and events — delegating execution to team leads while maintaining accountability for outcomes
Help to lead cross-functional creative briefings, ensuring campaign concepts, messaging, and brand voice align with business objectives and resonate with target audiences in the fintech space
Define the metrics framework for campaign performance measurement; hold team leads accountable for delivering actionable insights, reporting, and continuous optimization
Design and scale top-of-funnel programs including SEO/SEM, paid media, email nurture, webinars, and events to generate qualified leads
Develop audience segmentation strategies and personalized outreach programs to accelerate pipeline velocity
Oversee the creation of high-quality content assets — blog posts, whitepapers, case studies, landing pages, and video — that educate, engage, and convert target audiences
Support digital marketing strategy across owned, earned, and paid channels; drive continuous optimization through A/B testing and performance analytics

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
10+ years of experience in marketing campaign execution, preferably in fintech or B2B SaaS, with at least 3 years in a senior leadership role
Demonstrated experience writing and editing customer-facing marketing content, with the ability to simplify complex topics for diverse audiences
Proven track record of successfully launching and scaling go-to-market campaigns that drove measurable revenue growth
Demonstrated success building top-of-funnel demand generation programs and converting leads through the funnel
Proficiency with marketing automation and analytics tools, including HubSpot and Google Analytics
Experience owning and optimizing landing pages and conversion-focused digital assets
Strong background in partnership and co-marketing program development
Excellent analytical and problem-solving abilities with a data-driven approach to decision making
Great communication and interpersonal skills, with the ability to influence across all levels of the organization

Preferred

Experience in fintech, B2B SaaS, or closely adjacent markets strongly preferred
Background in product-led growth (PLG) strongly preferred

Benefits

competitive salary
a path to earning equity-based compensation
benefits package
opportunities for career growth
Join us and be part of a company that is shaping the future of financial technology.

FINSYNC

3.6 Glassdoor

FINSYNC helps entrepreneurs and small business owners simplify operations and secure affordable funding through one connected platform. Powered by Fynn, your AI Assistant, FINSYNC brings banking, payments, cash flow, payroll, and accounting together and connects business owners with a nationwide collaborative network of relationship bankers and more than 1,500 financial partners. As operations improve, the FINSYNC Score unlocks better funding and stronger relationships automatically. That’s the power of FINSYNC, everything and everyone connected and working in sync to grow stronger together.Visit FINSYNC.com to learn more.

Founded in 2011

Atlanta, Georgia, USA

65 employees (11 in marketing)

www.finsync.com

63% recommend to a friend

30% CEO approval