VP of Marketing

Responsibilities

• Build, lead and actively participate in driving the marketing strategy with hands-on execution across priority marketing initiatives ; hire, develop and coach team members; establish performance standards and accountability; foster innovation and excellence
• Own and execute an integrated marketing strategy that supports corporate objectives, revenue goals, key company objectives, and go-to-market priorities across strategic marketing, product marketing, brand management (partner with CMO) , demand generation, partner marketing, s ales enablement, analyst relations (partner with CMO), digital experience and marketing technology
• Create sales and partner enablement materials, campaign assets, messaging documents, presentations and performance insights to support customer acquisition, expansion, and re venue-aligned collaboration across business functions
• O wn the marketing budget, forecasting, and performance
• Partner closely with Sales, Product, and Customer Success to align messaging, launches, and lead handoff
• Drive product launches, customer marketing, and sales support/tools
• Develop and own the marketing AI strategy: identify where AI creates leverage across content, personalization, analytics, SEO/GEO, lead scoring, and campaign optimization
• Measure AI's impact with clear metrics (time saved, cost per output, conversion lift, pipeline contribution)
• Other duties as assigned

Requirements

• Executive marketing leadership with the ability to set strategy, align stakeholders and translate corporate objectives into measurable marketing plans
• 10+ years of progressive marketing experience, including significant experience leading marketing strategy, execution and team development . Cyber security experience required
• Revenue- oriented marketing experience, including demand generation, pipeline contribution, customer acquisition, customer expansion, campaign performance and marketing ROI
• Cross-functional collaboration and executive influence across Sales, Alliances, Product, Finance, Engineering and other business functions
• Adaptability, resourcefulness and comfort operating in a hands-on, high-growth environment where pr iorities may shift and scalable processes are still being built
• E xperience using AI in marketing work. Strong command of marketing analytics, attribution, and experimentation
• Excellent analytical, organization, and problem-solving skills
• Demonstrated strong written and oral communication skills, including strong relationship building skills and leadership capabilities
• Ability to form relationships across all levels of the company while modeling Fenix24's Culture and Values