Responsibilities

• Own the company’s end-to-end marketing strategy across brand, content, growth, communications, and demand generation
• Partner directly with the CEO and executive leadership team to define Daisy’s marketing vision, positioning, and long-term growth strategy
• Build, hire, mentor, and scale a high-performing marketing organization, establishing the structure, talent strategy, and operating model needed to support rapid company growth
• Champion the adoption of AI tools and automation at an organizational level to improve speed, creativity, and efficiency across marketing
• Define and elevate Daisy's brand presence across website, messaging, creative, and go-to-market channels
• Develop and execute integrated go-to-market strategies that drive brand awareness, customer acquisition, inbound demand, and revenue growth
• Oversee and optimize the website as a key acquisition and brand channel
• Create content across multiple formats to support awareness, sales, recruiting, and customer trust
• Manage inbound lead flow and routing processes in partnership with Sales
• Use HubSpot (or similar platforms) to build, measure, and optimize marketing programs

Requirements

• 15+ years of marketing experience, ideally in high-growth tech or tech-enabled companies
• Proven experience developing and executing company-wide marketing strategies that drive brand awareness, demand generation, and business growth
• Demonstrated success leading, building, and scaling high-performing marketing teams, including hiring, mentoring, and developing talent
• Proven experience serving as a strategic partner to CEOs and executive leadership teams, influencing company strategy and go-to-market initiatives
• Experience partnering closely with executive leadership to influence company strategy and go-to-market initiatives
• A proven ability to balance strategic leadership with hands-on execution in an early-stage, high-growth environment
• Hands-on experience using AI tools to enhance marketing strategy, content creation, campaign execution, and operational efficiency
• Strong generalist background with a focus on brand, content and communication
• Experience with HubSpot or similar CRM / marketing automation platforms
• Builder mentality with hustle, urgency, and willingness to roll up sleeves

Benefits

• competitive benefits package