Responsibilities

• Develop and execute the company's overall marketing strategy in alignment with business and revenue objectives.
• Lead brand positioning, demand generation, digital marketing, content, communications, lifecycle marketing, and customer acquisition initiatives.
• Partner closely with Sales, Product, Partnerships, Customer Success, and executive leadership to develop coordinated go-to-market strategies.
• Build scalable marketing programs designed to increase qualified demand, improve conversion, and support customer retention.
• Use customer insights, market research, competitive intelligence, and performance data to guide marketing decisions.
• Establish clear marketing KPIs and evaluate campaign effectiveness, acquisition costs, pipeline contribution, and return on investment.
• Strengthen Human Interest's position within the retirement, financial technology, and employee benefits markets.
• Manage marketing budgets and allocate resources based on business priorities and measurable performance.
• Recruit, develop, and lead a high-performing marketing organization while establishing clear goals and accountability.
• Support new product launches, strategic partnerships, market expansion, and other company-wide growth initiatives.

Requirements

• 10+ years of progressive experience in marketing, growth, brand, or related leadership functions.
• 5+ years of experience leading senior-level marketing teams or major marketing functions.
• Experience within fintech, financial services, SaaS, employee benefits, retirement services, or another relevant technology-driven industry is strongly preferred.
• Demonstrated experience developing and executing successful B2B or B2B2C marketing strategies.
• Strong understanding of customer acquisition, demand generation, brand strategy, digital marketing, and marketing analytics.
• Experience working closely with executive, product, sales, and business development teams.
• Strong analytical and financial judgment with the ability to translate marketing performance into measurable business outcomes.
• Excellent leadership, communication, organizational, and decision-making skills.
• Bachelor's degree in Marketing, Business, Communications, Finance, or a related field. Advanced degree is a plus.

Preferred

• Advanced degree is a plus.

Benefits

• Competitive executive-level compensation.
• Performance-based incentive opportunities.
• Comprehensive medical, dental, and vision benefits.
• 401(k) and retirement benefits.
• Paid time off and company holidays.
• Professional development and leadership growth opportunities.
• A collaborative environment with the opportunity to influence marketing strategy at the executive level.
• 401(k) matching
• Employee assistance program
• Flexible spending account