Responsibilities

• Digital acquisition across paid media, SEO, AI/LLM search visibility, social, influencer, content, and video — growing both our buyer and seller audiences.
• Conversion performance across web, mobile, and app — leading CRO efforts through experimentation, behavioral analytics, and A/B testing.
• Lifecycle marketing that drives activation, engagement, retention, and customer lifetime value across the bidder and seller journey.
• Analytics, attribution, and measurement infrastructure — building dashboards and frameworks that make performance visible end-to-end.
• Our digital growth roadmap — partnering with Product, Engineering, Customer Experience, and Executive Leadership to drive outcomes.
• Agency, vendor, and partner relationships tied to all of the above.

Requirements

• 10+ years of digital marketing, growth, or performance marketing leadership experience.
• Deep expertise across the full digital stack: paid media, SEO, AI/LLM visibility, social, influencer, content, CRO, and lifecycle marketing.
• Strong command of marketing analytics, attribution modeling, customer journey analysis, and experimentation.
• Proven track record building and leading high-performing marketing teams and managing agency relationships.
• Comfortable partnering with Product, Engineering, and Data teams to build — not just market.
• Experience in marketplace, e-commerce, consumer technology, or digital platform environments preferred.