VP of Marketing at CORE Transformers | Seneca, SC

CORE Transformers

VP of Marketing

Seneca, SC (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own and lead CORE’s external marketing, translating complex transformer technology into credible value propositions and driving brand, content, events, and demand programs.

Own positioning, messaging, and collateral across engineers, buyers, and procurement teams.
Must-have: 7+ years in marketing with leadership experience and proven B2B tech marketing.
Standout: Direct ownership of large trade show programs and end-to-end brand/system ownership in a high-growth environment.

Job Description

Responsibilities

Own positioning and messaging, translating complex technical products into compelling value props for engineers, procurement teams, and project decision-makers
Produce high-quality collateral: decks, one-pagers, technical white papers, and customer-facing documentation
Partner with our technical team to turn R&D output into clear, credible customer communications
Produce the collateral, presentations, and competitive positioning our sales team needs to close deals
Develop co-marketing materials to support business development relationships
Own end-to-end management of a ~$3M annual trade show program
Build high-impact activations that make CORE the most memorable presence in the room
Maintain rigorous attribution and ROI tracking tied to pipeline and revenue
Own our brand identity: logo, color, tone of voice, and brand guidelines
Drive PR and trade press strategy: publications, press releases, award submissions

Requirements

7+ years of marketing experience, with at least 2-3 years in a VP, Director, or Head of Marketing role (or a Senior Manager track that clearly points there)
Proven experience marketing complex, technical B2B products. Industrial manufacturing, electrical equipment, power systems, energy infrastructure, or adjacent sectors strongly preferred
Experience owning a marketing function, not just contributing to one. Solo or small team with agency partners is a significant advantage
Strong brand marketing skills: trade shows, positioning, sales enablement, content strategy
Solid working knowledge of digital marketing: SEO, email, social, paid media. Know how to manage agencies effectively
Exceptional written communication skills; you can write copy that makes a technical buyer pay attention
A builder's mindset. You've launched things without a roadmap and built structure in fast-moving environments
Willing and able to be on-site in Seneca, SC (relocation assistance available)

Preferred

Direct experience with transformer manufacturers, electrical distributors, or companies like Schneider Electric, Eaton, ABB, Vertiv, or Siemens
Hands-on ownership of a large-scale trade show program with real budget accountability
Experience at or alongside a PE-backed company during a high-growth phase
A background spanning both lean startup environments and larger structured organizations
A great eye for design and strong aesthetic instincts

Benefits

Health insurance stipend via Thatch (thatch.com), designed to cover the cost of your plan at little to no out-of-pocket cost for individual coverage (available after 90 days)
Dental and Vision plans available
Life insurance available
401(k) with matching — 100% match on first 3%, 50% match from 4–5%
Time off commensurate with the role and level of seniority.

CORE Transformers

CORE Transformers is the premier supplier of electrical distribution transformers for the commercial, industrial, renewable, and critical power markets. With over 130,000 square feet of state-of-the-art facilities and thousands of transformers in stock, we deliver quality products and services with unmatched speed and reliability. Our inventory includes low-voltage dry-type, medium-voltage dry-type, pad-mount, and substation transformers, available in both new and refurbished options ready for immediate shipment. We also provide expert transformer repair services to keep your customers' operations running smoothly.Founded by a leadership team with nearly a century of collective transformer experience, CORE Transformers is built on a legacy of excellence. Our executives have successfully launched, managed, and grown some of the most recognized transformer companies in the industry. CORE represents the culmination of everything that works: innovation, efficiency, and customer-centric solutions, while leaving behind everything else that could slow us down.Transformers may be a commodity, but the experience of working with CORE is anything but. We differentiate ourselves by seamlessly integrating with your internal teams, ensuring the sale and repair of transformers are hassle-free and tailored to your needs. Our goal is simple: to be your go-to partner in delivering exceptional value to your customers.At CORE, we blend the vision of a large enterprise with the agility and culture of a vibrant, fast-moving company. We’re laser-focused on becoming North America’s leading transformer supplier, offering an unparalleled combination of expertise, speed, and customer support.Speed. Customization. Ease of Doing Business. That’s the CORE promise. Let’s power progress together. (888) 678-2673

Seneca, South Carolina, USA

22 employees (2 in marketing)

www.coretransformers.com