Responsibilities

• Develop and execute corporate marketing initiatives and brand strategies.
• Build marketing plans aligned with company objectives and business priorities.
• Lead marketing and communications initiatives across Vortex departments and divisions.
• Develop go-to-market strategies for product and equipment launches
• Lead content, branding, and visual communications with creative teams.
• Write, present, and pitch marketing concepts to internal and external audiences.
• Lead digital marketing strategies across relevant channels and platforms.
• Leverage AI and emerging technologies to improve marketing effectiveness.
• Maintain consistent brand positioning, messaging, and visual identity.
• Partner with Sales to support lead generation and business development.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 10–15 years of progressive marketing experience with a strong B2B background.
• Experience executing corporate marketing initiatives and brand strategies.
• Proven experience building and executing comprehensive marketing plans.
• Experience developing go-to-market strategies for product or equipment launches.
• Strong digital marketing experience, including exposure to AI applications.
• Experience developing content and visual communications with creative teams.
• Strong experience presenting and pitching concepts to executive and external audiences.
• Industrial, infrastructure, manufacturing, or related B2B experience preferred.
• Agency experience and trenchless or water/wastewater industry experience are a plus.