Responsibilities

• The Vice President (VP) serves as Team Leader and oversees the planning, coordination and implementation of strategic communications and marketing programs to increase awareness and support for Self-Help’s work among internal and external audiences. Reporting to the Executive Vice President, the VP supervises three directors as well as:
• Provides vision, leadership and strategic direction for Self-Help’s communications and marketing staff and operations.
• Serve as a trusted advisor to leadership, business teams and key stakeholders across the organization, providing strategic counsel to, and collaboration with, Self-Help senior leadership and team leaders to determine marketing and communications goals.
• Oversee the creation and execution of public relations, marketing and communications strategies to accomplish these goals.
• Build and protect our brand, and help Self-Help leadership teams influence positive behaviors, drive change, reinforce successes, and promote a strong sense of membership/community through coordinated, consistent messaging strategies and tactics.
• Lead organization-wide and line of service-specific online and offline channel campaigns to support business goals and objectives. Develop a positive working relationship with key internal stakeholders and a deep understanding of business goals and objectives.
• Deliver campaigns that drive results for individual business lines (e.g. membership growth and loyalty, consumer lending, deposit growth, commercial lending, real estate development, mortgage lending, etc.). Measure and report campaign and promotion results. Manage campaign budgets, spend and effectiveness.
• Develop public relations strategies focused on key business priorities and build public awareness/public information campaigns that clearly reflect Self-Help’s brand in strategic positioning, visual presentation and in messaging content and tone.
• Oversee proactive communications, marketing, and media relations strategies addressing targeted audiences to increase owned, earned and paid media coverage. Leverage traditional media as well as digital/emerging technologies for influencer outreach.
• Establish and maintain relationships with internal and external stakeholders, creating strong partnerships with multiple internal teams and leaders. As appropriate, lead or participate in functional and cross-functional teams.

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Communications, Public Relations, Economics, Business or related area.
• 8+ years of additional experience in marketing, public relations and program leadership with a proven track record of success in managing a range of marketing and communications functions such as brand management, customer marketing, digital marketing, creative services, public relations and engagement, and other external communications.
• 5+ years of successful experience leading high-performance, cross-functional teams, with responsibility for direct reports in the last three years.
• Hands on experience with CRM and SEO tools like Google Analytics, Salesforce, etc.
• Experience with remote reporting relationships.
• Excellent face-to-face, written, verbal and presentation skills.
• Strong communicator and motivator with the ability to establish and maintain effective working relationships with a diverse group of people including team members, colleagues, board members, and other parties.
• Thorough understanding of research and communications messaging.
• Ability to effectively run a multi-faceted, dynamic marketing department of a mid- to large-size financial institution. Ability to plan, implement, and evaluate the achievement of goals, objectives, and work plans. Clear understanding of systemic inequality and how it relates to Self-Help’s work.
• Strong understanding of the marketing continuum and experience in multiple aspects of digital, retail and traditional marketing, including data and social media best practices.

Preferred

• Public relations accreditation (APR) preferred.