Marketing and Communications Manager

Responsibilities

• Creative Positioning & Program Pitching: Craft high-impact brand positioning and compelling narrative arcs for SFH’s core programs (day shelter, housing, employment, behavioral health, substance use disorder services), translating complex human services into persuasive public-facing pitches, collateral, and presentations.
• Organic & Paid Digital Growth Strategy: Formulate and manage an integrated digital strategy across social platforms (Meta/Facebook, Instagram, LinkedIn, YouTube). In collaboration with our outside vendor, combine high-quality organic storytelling with targeted paid ad campaigns on Meta, Google, and YouTube, engineered to acquire new donors, capture leads, and deepen engagement.
• Fundraising Collateral & Major Gift Support: Partner with Annual Giving and Major Gift Officers to create tailored pitch packages, individualized donor proposals, impact reports, and presentation materials that speak directly to specific donor interests.
• Website Management & Conversion Optimization: Direct website content strategy, landing page design, and search engine optimization (SEO/GEO) to elevate search rankings, convert web traffic into donors, and maintain brand integrity.
• Public Relations & Media Outreach: Pitch stories highlighting SFH programmatic innovations to local and regional media; serve as a key point of contact alongside leadership for press and public inquiries.
• Special Event Management and Communications: Manage all strategic messaging for key fundraising campaigns and major events, including drafting speeches, crafting promotional copy, and developing event marketing materials. In collaboration with the Development Events Coordinator, plan and execute special public-facing events as needed (i.e. grand openings, ribbon cuttings, etc).
• Digital Analytics & Performance Metrics: Monitor, analyze, and report on key performance indicators (KPIs) across organic posts, paid advertising, web traffic, and email campaigns to continuously refine digital donor acquisition strategies.
• Team & Vendor Leadership: Supervise the Marketing & Communications Coordinator; manage relationships with external design agencies, media buyers, copywriters, and video production partners.
• Supervises the daily workflow of assigned staff.
• Interviews, selects, trains staff.

Requirements

• Proven track record in creative storytelling, brand positioning, and pitching mission-driven programs to diverse external audiences.
• Expertise in managing social media channels and driving growth using both organic content strategy and paid digital ad execution.
• Excellent written and verbal communication skills with strong narrative writing abilities.
• Proficiency with digital donor acquisition platforms, email marketing tools (Classy, MailChimp, Blackbaud), CMS platforms (WordPress), and social management tools (Sprout Social).
• Proficiency in visual design tools (Adobe Creative Suite, Canva).
• Strong analytical ability to measure campaign ROI and optimize digital content based on performance metrics.

Benefits

• Up to 90% of individual insurance premiums paid for Harvard Pilgrim Health Care health insurance & Altus dental insurance, 4 weeks of vacation and 13 holidays recognized per year, employer – paid life & disability insurance, a vested 403b retirement with 5% match, and much more!