Responsibilities

• Responsible for adding growth and development to Messina Hof and increase market share. Assist with all marketing initiatives and activities.
• Manage all copywriting, content, and communications efforts and projects in accordance with winery objectives, company vision, and overall brand standards.
• Maximize effective storytelling through various channels to increase brand awareness, sales, and membership.
• Responsible for internal communication channels, including manager-to-manager follow up, planning and project execution, employee announcements, sales programs and promotions, strategic planning, product updates, accolades, and standard operating procedures.
• Design and create digital messaging, email marketing and e-blasts, drip campaigns, SMS campaigns, etc.
• Design and create messaging for advertising, marketing materials, physical newsletters, displays and point of sale (POS), media scripts, press releases/press alerts, presentations, speeches, labels, etc.
• Oversee company blog, organic social media, and paid social media campaigns to include overall schedule and content management, and analytics review to optimize results.
• Coordinate marketing calendars, content schedules, promotional deadlines, and cross-department communication.
• Liaison with public relations firm to assist with all public relations projects and initiatives, coordinate external relations projects, and send news alerts to appropriate contacts.
• Establish community and industry partnerships and maintain rapport and relationships with clients, vendors, customers, club members, industry partners, media, and other business associates.

Requirements

• Related degree and/or 3-5 years of experience
• A genuine interest in wine, hospitality, events, food, travel, lifestyle, and a local Texas brand.
• Understand fundamentals of copywriting, content creation, and communications, and how it complements Marketing and how it supports overall Brand building
• Social media knowledge with ability to write, generate and design content and product creative ideas
• Organized, proactive, collaborative, and able to balance creative execution with measurable business goals.
• Able to operate a personal computer and be familiar with a variety of computer programs, including graphic design, desktop publishing, Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, Orderport, etc.
• Strong photography and videography capabilities including image capture and editing skills
• Excellent communicator and relationship builder