Responsibilities

• Develop and execute a comprehensive marketing and communications strategy aligned with club objectives and growth initiatives.
• Serve as a member of the leadership team and contribute to overall business strategy and organizational priorities.
• Build and maintain a consistent Houston Dash brand identity across all platforms and touchpoints.
• Establish department goals, KPIs, budgets, and performance metrics focused on revenue generation, fan growth, engagement, and brand awareness.
• Lead annual strategic planning initiatives for marketing campaigns, season launches, promotions, and major club announcements.
• Oversee integrated marketing campaigns designed to drive ticket sales, attendance, merchandise sales, sponsorship, and fan engagement.
• Work closely with digital team on all paid media, digital advertising, email marketing, CRM marketing, SEO/SEM, and promotional initiatives.
• Oversee content creation across social media, website, video, photography, podcasts, and emerging digital platforms.
• Develop innovative strategies to attract new audiences, increase market share, and strengthen fan loyalty.
• Manage brand standards and ensure consistent messaging across all club communications.

Requirements

• Bachelor’s degree from four-year college or university, ideally in marketing or other business focused field.
• 6 + years of progressive leadership experience in marketing, communications, sports, entertainment, consumer brands, or related industries.
• Minimum 3 years leading high-performing teams and managing multiple functional disciplines.
• Professional sports experience is strongly preferred, including experience with women's sports organizations.
• Demonstrated success in brand growth, fan development, digital engagement, and revenue-driving campaigns.
• Experience managing media relations, crisis communications, and executive communications.
• Highly data driven, with experience in reporting on key success metrics, analyzing trends, and making data-driven recommendations.
• Excellent communication (written, verbal and visual) skills.
• Advanced knowledge of Microsoft Office software, including Word, Excel, PowerPoint, Teams, and Outlook.

Preferred

• Exceptional leadership, communication, and relationship-building skills.
• Strong understanding of digital marketing, social media, CRM marketing, content strategy, and brand management.
• Proven ability to analyze data and translate insights into actionable business strategies.
• Strong project management and organizational skills.
• Ability to thrive in a fast-paced, high-growth environment.
• Adaptability and ability to see the audience perspective; understanding of diverse and multi-cultural audiences preferred.
• Maintains Organizational Core Competencies.