Marketing and Communications Strategist, Enterprise Initiatives

Austin, TX (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 6 hrs ago

Job Summary

Own and drive enterprise communications across complex programs, partnering with executive sponsors and project leads to plan, implement and optimize messaging; manage a fractional portfolio with coordinated audiences, channels and timelines to reduce conflict and enable adoption.

  • Lead audience-driven communications strategies tied to project goals
  • Coordinate across web, email, presentations, and other channels while balancing workload peaks

Job Description

Responsibilities

  • Lead integrated communications strategies for assigned enterprise initiatives, from early planning through implementation and ongoing optimization.
  • Serve as the principal communications adviser to executive sponsors, project leaders and business owners, connecting project goals to audience needs, messaging and implementation plans.
  • Translate institutional strategy, project roadmaps and operational decisions into clear communications objectives, stakeholder strategies and measurable outcomes.
  • Develop a cohesive approach across a fractional portfolio while accounting for each initiative's scope, audiences, timing, risks and operating environment.
  • Maintain a portfolio-level view of communications activity, identifying competing demands, dependencies, overlapping audiences and opportunities to coordinate messages.
  • Anticipate peak periods of communications demand and recommend changes in fractional assignments, sequencing or specialist support.
  • Assess stakeholder concerns, change readiness, reputational considerations and operational risk, recommending proactive communications responses.
  • Determine which needs can be addressed directly and which require collaboration with specialized MarComm teams or institutional partners.
  • Ensure initiative communications align with enterprise strategy, brand standards and the broader positioning of Dell Medical School and the academic health system.
  • Apply advanced judgment to complex or sensitive communications challenges with limited oversight and substantial latitude for independent decision-making.

Requirements

  • Bachelor’s degree in communications, marketing, public relations, journalism or a related field.
  • Eight years of relevant experience in marketing, communications, public relations, content strategy or a related discipline.
  • Demonstrated experience independently leading complex, cross-functional marketing or communications initiatives.
  • Relevant education and experience may be substituted as appropriate.
  • Knowledge/Skills/Abilities: Advanced knowledge of integrated communications strategy, organizational change communications and stakeholder engagement.
  • Ability to connect institutional and project goals to clear audience strategies, messaging, implementation plans and measures of success.
  • Broad proficiency across communications disciplines, including content development, internal communications, executive communications, media relations, brand and digital engagement.
  • Ability to independently execute a wide range of communications work while recognizing when specialized expertise, institutional coordination or additional capacity is required.
  • Strong judgment in assessing communications complexity, visibility, stakeholder impact and institutional risk.
  • Exceptional writing, editing and message-development skills across platforms, formats and audiences.

Preferred

  • Experience in academic medicine, health care, higher education or another complex and regulated environment.
  • Experience supporting enterprise transformation, technology implementations, operational redesign or other major organizational initiatives.
  • Experience developing communications strategies that support stakeholder understanding, readiness, adoption and sustained change.
  • Experience working with executive sponsors, project leaders, functional teams and subject-matter experts in a matrixed organization.
  • Experience serving as a communications adviser within an organization that also includes specialized communications functions.
  • Experience managing communications for multiple concurrent initiatives or a fractional project portfolio.
  • Experience coordinating communications across multiple organizational entities, programs, brands or approval structures.
  • Experience advising senior leaders and managing sensitive or high-profile communications.
  • Experience with web content management systems, email platforms, employee communications channels, analytics platforms and project-management systems.
  • Familiarity with The University of Texas at Austin and the Central Texas health care environment.
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The University of Texas at Austin

The University of Texas at Austin is one of the largest public universities in the United States. Founded in 1883, the University has grown from a single building, eight teachers, two departments and 221 students to a 350-acre main campus with 21,000 faculty and staff, 16 colleges and schools and more than 50,000 students.

Founded in 2014
Austin, Texas, USA
26K employees (1,078 in marketing)

Funding

Total Funding
$189.6M
Last Raise
$3.3M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $3.3M
  • Jun 2023
    Grant • $18M
  • Jul 2022
    Grant • $100K

Traffic Signals

Monthly Visitors
12.9M
Monthly Google Ads Budget
$987.3K
Traffic Source Mix
Search
45.4%
Direct
46.7%
Referral
6.7%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~26.1K

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Marketing and Communications Strategist, Enterprise Initiatives

The University of Texas at Austin · Austin, TX · On-site