Responsibilities

• Creates social media strategy, brand and location pages, to drive engagement and increase followers.
• Create and maintain a social calendar and posting schedule monthly for, pre-sales, open locations, and brand page for all Club4Fitness.
• Create and post unique social graphic/video content.
• Copy-write captions, posts, responses, and boosted posts.
• Creates budgets by location for local social media activities.
• Source localized content from locations: personal visits/instructors/corporate partners/brand ambassadors.
• Work cross-functionally, with Group Fitness, Personal Training, Regional and General Managers to promote relevant topics via organic posts, giveaways and brand ambassador engagement.
• Effectively communicate marketing programs and develop local store marketing (LSM) plans based on defined goals and objectives.
• Create and maintain communication automation for leads and members.
• Educate and train the field team on how to implement local marketing initiatives that effectively promote and increase revenue at the local club level.

Requirements

• Demonstrated track record of success in field/promotional marketing
• Proven track record as a marketing strategist and project manager
• Experience across related categories or industries: health, wellness, sports or other similar audience-targeted products
• Strong written and verbal communication skills and negotiation skills are required.
• Must be a strong communicator across all mediums
• Ability to be a self-starter and demonstrated leadership ability.
• Ability to work in both a team environment and independently.
• Detail orientation and focus with strong problem-solving skills.
• Strong time management skills, ability to effectively manage multiple priorities in a rapidly changing environment.
• Incredibly responsive and adaptable with strong intuitive abilities.