Responsibilities

• The Vice President, Portfolio Strategy & Marketing drives portfolio growth, commercialization, and marketing across healthcare, workforce, community, and digital learning solutions. This leader translates customer insights and business priorities into strategies that grow revenue, strengthen customer value, advance mission impact, and improve competitiveness.
• Reporting to the National SVP, Sales & Marketing, this role leads to portfolio strategy, commercialization, product marketing, demand generation, customer lifecycle growth, and market intelligence. The VP aligns product development, sales, customer success, digital products, and operations.
• Portfolio Strategy & Growth
• - Develop and execute a multi-year portfolio strategy that drives revenue growth, customer value, and mission impact.
• - Lead portfolio planning, product roadmaps, lifecycle management, pricing, packaging, and portfolio optimization.
• - Evaluate market opportunities, customer needs, competitive dynamics, and emerging trends to inform investment decisions.
• - Build business cases and growth strategies for new products, services, subscriptions, certifications, and digital solutions.
• - Establish metrics to assess portfolio health, growth potential, and return on investment.
• Product Commercialization & Go-to-Market Leadership
• - Own go-to-market strategy and commercialization for new and existing products.

Requirements

• Bachelor's degree or equivalent experience.
• Eight (8) years of progressive leadership in portfolio strategy, product management, commercialization, marketing, or related disciplines.
• Seven (7) years of supervisory experience.
• Demonstrated success leading product portfolios, growth strategies, and cross-functional teams.
• Experience driving measurable revenue growth and business performance.
• Strong strategic planning, financial acumen, and business case development capabilities.
• Experience leading marketing, demand generation, customer acquisition, and customer retention initiatives.
• Exceptional communication, executive presence, and stakeholder leadership skills.

Preferred

• - Ten (10) years of progressive leadership in portfolio strategy, product management, commercialization, marketing, or related disciplines.
• - MBA or advanced business degree.
• - Experience in healthcare, education, certification, digital learning, subscription, SaaS, or mission-driven organizations.
• - Experience leading product-led growth, commercialization, and customer lifecycle strategies.
• - Knowledge of CRM, analytics, digital marketing, and marketing technology platforms.

Benefits

• - Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• - Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; this position is incentive eligible based on achieving certain targets. This position is eligible for an incentive, with the potential to earn up to 25% of your base pay
• - Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• - Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• - Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• - Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.