Responsibilities

• Develop and execute Mailgun’s global marketing strategy, aligned to business objectives and accountable for measurable growth across self-service, sales-assisted, and enterprise motions.
• Own the full marketing funnel, from awareness and consideration through acquisition, conversion, adoption, expansion, and retention, ensuring marketing activity and investment are connected to customer value and business outcomes.
• Develop a deep understanding of Mailgun’s ICPs, customers, buying journeys, competitive landscape, and evolving market needs, translating insights into differentiated positioning, messaging, and growth opportunities.
• Own Mailgun’s product marketing strategy, including segmentation, positioning, messaging, competitive intelligence, product launches, and go-to-market strategy in partnership with product and sales leadership.
• Partner with sales and product leadership to define and execute an integrated go-to-market strategy, connecting self-service, sales-assisted, and enterprise motions.
• Own Mailgun’s brand positioning and voice, ensuring a differentiated and consistent presence across the customer journey and all key touchpoints.
• Partner with regional marketing leaders to translate the global Mailgun strategy into market-specific plans and ensure marketing programs contribute to regional growth targets.
• Own marketing investment allocation and performance, prioritizing resources across channels, programs, segments, and markets based on expected revenue impact and ROI.
• Own the Mailgun website and digital experience as a primary growth engine, partnering with Product to optimize the journey from discovery through signup, conversion, engagement, and purchase.
• Lead SEO, AEO, and AI-powered discovery strategies to increase Mailgun’s visibility across search engines, AI-powered search, and LLM recommendations.

Requirements

• Experience: 10+ years of progressive marketing experience, with at least 5 years in senior marketing leadership roles within SaaS or technology companies.
• SaaS & GTM Expertise: Deep understanding of SaaS business models, PLG, demand generation, sales-assisted growth, and enterprise go-to-market.
• Full-Funnel Growth Leadership: Demonstrated ability to lead marketing across the customer lifecycle, from brand awareness and demand creation through acquisition, conversion, adoption, expansion, and retention.
• Digital & AI-Native Marketing: Strong understanding of digital customer journeys, SEO, emerging AI-powered discovery, AEO, experimentation, and the application of AI to marketing strategy and execution.
• Commercial Acumen: Strong analytical and financial skills, with the ability to connect marketing investment and performance to pipeline, revenue, customer value, and ROI.
• Global & Regional Leadership: Experience developing global marketing strategies and partnering effectively with regional teams to deliver against market-level growth objectives.

Benefits

• STAY HEALTHY : We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.