Responsibilities

• Marketing Strategy & Leadership
• Lead the overall marketing strategy and operating plan for Levels.
• - Translate company growth priorities into clear marketing strategies, initiatives, and investments.
• - Develop annual and quarterly marketing plans across the business.
• - Establish clear priorities, goals, KPIs, budgets, and accountability across the marketing organization.
• - Identify opportunities to accelerate brand awareness, household penetration, customer acquisition, retention, and revenue growth.
• - Balance long-term brand building with near-term commercial performance.
• - Provide executive leadership with clear visibility into marketing priorities, performance, opportunities, and risks.
• Brand & Integrated Marketing
• Build Levels into one of the most recognized brands in sports nutrition.

Requirements

• 10+ years of progressive marketing experience with increasing leadership responsibility.
• At least 7 years of experience within consumer packaged goods, preferably Food & Beverage, Sports Nutrition, Dietary Supplements, Functional Foods, Functional Beverages, Wellness, or closely related consumer categories.
• Demonstrated experience leading multiple marketing disciplines rather than operating exclusively within a single specialty.
• Experience developing and executing integrated marketing strategies across multiple consumer channels.
• Experience leading major product launches and brand campaigns.
• Experience supporting omnichannel brands distributed through a combination of DTC, Amazon, and national retail.
• Demonstrated experience building, managing, and developing high-performing marketing teams.
• Strong understanding of brand building, creative development, digital marketing, social, creators, ecommerce, retail marketing, and customer lifecycle.
• Experience managing meaningful marketing budgets and evaluating investment effectiveness.
• Strong analytical and financial acumen with the ability to connect marketing activity to business performance.

Preferred

• Experience within one or more of the following is strongly preferred:
• - Sports nutrition
• - Protein powders
• - Ready-to-Drink beverages
• - Functional beverages
• - Dietary supplements
• - Food & Beverage CPG
• - Fitness and wellness
• - Better-for-you consumer brands
• Experience building brands distributed across DTC, Amazon, Costco, Walmart, Target, grocery, club, and other national retail channels is particularly valuable.