Responsibilities

• Develop & support the execution of comprehensive marketing strategies focused on increasing lead volume and patient acquisition
• Drive top-of-funnel growth by creating and optimizing campaigns that attract high-quality prospective patients
• Identify new channels, partnerships, & opportunities to expand reach & brand visibility
• Oversee & coordinate marketing efforts across social media, email marketing, blog and content marketing, public relations, print and in-clinic marketing materials
• Increase overall brand awareness in key markets, strengthening & maintaining a premium, trusted brand reputation
• Oversee messaging to ensure consistency across all platforms and patient touchpoints
• Monitor & manage online presence, reviews, and public perception
• Lead & manage the social media team & Communication Manager, provide clear direction, priorities, and foster a collaborative, high-performance environment
• Manage external vendors, agencies, and freelancers as needed
• Maintain ownership of website content, ensuring all information is accurate, up-to-date, and aligned with current offerings

Requirements

• 3-5+ years of marketing experience (_Not Required but Ideally_ in healthcare, aesthetics, or wellness industries)
• Proven track record of driving lead generation and revenue growth through multi-channel marketing
• Strong experience managing and executing campaigns across digital platforms (social, email, content, paid media, etc.)
• Experience leading and developing high-performing teams
• Ability to operate both strategically and tactically in a fast-paced environment
• Excellent communication and stakeholder management skills, with the ability to work effectively with providers and ownership
• Strong understanding of brand development, messaging & reputation management
• Data-driven mindset with experience tracking & optimizing marketing performance
• Familiarity with CRM platforms (e.g., HubSpot) and pipeline-driven marketing
• _Not Required but Ideal: _Experience marketing high-ticket or elective services

Preferred

• Not Required but Ideally: Experience marketing high-ticket or elective services

Benefits

• Medical/Vision/Dental Insurance
• Group Life, Accidental Death and Dismemberment Insurance
• Voluntary Life Insurance
• Other Voluntary Insurance
• Company Sponsored 401(k)
• Cash Balance Pension Plan
• Company FSA
• Paid Time Off (PTO)
• Paid Sick Leave (PSL)
• Employee Discounted Products & Services