VP, Marketing

Responsibilities

• Strategy & Leadership Develop and own the multi-year marketing strategy and annual plan, aligned with company growth targets across equipment rental, production services, and studio facilities.
• Serve as a member of the leadership team, bringing market, customer, and competitive insight into company decisions on pricing, expansion, and new services.
• Own the marketing budget, allocating investment across channels and programs based on measurable return.
• Define success metrics for marketing and report results to the executive team, including pipeline contribution, customer acquisition, retention, and brand health.
• Brand & Positioning Own the Cinelease brand: positioning, messaging architecture, visual identity, and voice across every division, location, and channel.
• Lead customer and market research to sharpen understanding of studios, producers, line producers, gaffers, key grips, and other buyer segments.
• Ensure brand consistency while giving divisions and locations the flexibility they need to compete locally.
• Go-to-Market & Growth Partner with sales leadership to build integrated campaigns that generate qualified demand and support key accounts, new markets, and service launches.
• Lead digital marketing, including website, SEO, paid media, email, CRM, and marketing automation, with clear attribution to business outcomes.
• Oversee industry presence, including trade shows, sponsorships, events, guild and association relationships, and customer programs.

Requirements

• At least 12 years of marketing experience, including 5+ years in a senior leadership role (Director level or above) with ownership of strategy, budget, and team.
• Proven record of building marketing programs that drove measurable revenue, pipeline, or market-share growth.
• Experience building and leading marketing teams, and managing agencies and outside partners.
• Strong B2B marketing background, including account-based marketing, sales enablement, and close partnership with sales leadership.
• Command of digital marketing, marketing technology, CRM, and analytics, with the ability to tie spend to business results.
• Demonstrated brand leadership, including positioning, messaging, and creative direction across multiple channels.
• Executive presence and excellent communication skills, with the ability to influence senior leaders and represent Cinelease externally.
• Sound judgment in managing competing priorities, budgets, and timelines across divisions.
• A degree in marketing, communications, business, film, or a related field; MBA a plus, or equivalent practical experience.

Preferred

• Experience in film and television production, equipment rental, studio operations, or entertainment-industry B2B services.
• Existing relationships across studios, production companies, guilds, or industry associations.
• Experience marketing a multi-location, multi-division, or multi-brand organization.
• Experience supporting growth through new markets, acquisitions, or service launches.
• A strong eye for visual storytelling and hands-on familiarity with photography, video, and design.