Senior Director, Marketing

Responsibilities

• Actively and consistently supports all efforts to simplify and enhance the customer experience.
• Internet growth strategy. Own the commercial strategy for the Internet portfolio: acquisition, retention, mix shift, attach and revenue per household, and the growth goals behind them. Set the annual marketing plan and the launch calendar. Measured on Internet net additions, revenue per household and share.
• Audience and segment strategy. Decide which households the portfolio goes after, size the opportunity in each segment, and set the product, offer and message plan that converts them.
• Portfolio positioning. Own what Spectrum Internet promises customers and the reasons they should believe it. Set the positioning standard the product lines work to, approve what goes to market, and keep the connection story and the services story consistent.
• Product and partnership strategy. Partner with Product Management and Offer Management on what Spectrum builds, buys or partners for across the portfolio, and decide which of those marketing backs. Bring market demand and competitive gaps into the roadmap, and sequence what gets committed into the plan, with owners and dates.
• Competitive strategy. Set the posture against fiber, fixed wireless and satellite competitors, and direct the programs that win customers from each and retain the ones Spectrum has.
• Pricing and packaging. Own marketing's position on pricing and packaging and decide the recommendation marketing takes to Offer Management: speed tiers, entry price points, what is included in the rate against what is sold separately, and the offers behind them.
• Claim strategy. Own the claim set for the portfolio. Decide which claims carry the advertising and which hold Spectrum's position in search results and AI answers, approve the claims each product line authors, and make sure every claim survives competitive and legal challenge. Manage the independent measurement vendors the claims rest on and the spend behind them.
• Footprint integration. Own the marketing of bringing the Internet portfolio together across the combined footprint: which products launch where and in what order, how customers on legacy platforms are migrated and what they are told, where naming and positioning converge, and how performance is reported on a combined basis. The program runs for several years and touches every product line.
• Community impact. Lead digital education, affordability and community partnership work with school districts, community organizations and public sector stakeholders.

Requirements

• Bachelors degree in marketing, business or related field, or equivalent experience
• 15+ years of marketing experience to include 10+ years of product leadership marketing experience and 5+ years people management experience
• Ability to read, write, speak and understand English
• Experience leading product marketing for a consumer portfolio spanning more than one product family
• Experience setting audience and segment strategy for a consumer portfolio
• Experience owning positioning and claims that hold up against competitors and legal review
• Experience shaping pricing and packaging for a consumer subscription business
• Experience working with a product organization on build, buy or partner decisions
• Experience leading other people leaders and owning a marketing budget, including allocating people and investment across a portfolio and managing the agencies it pays for
• Experience bringing products, teams and ways of working together from more than one organization

Preferred

• MBA combined with an undergraduate degree in engineering, computer science or a related technical field, or comparable technical depth gained through experience
• 15+ years product marketing in a consumer broadband, wireless or subscription business preferred
• Broadband, wireless or another consumer connectivity business
• Marketing a connectivity product against fiber, fixed wireless or satellite competitors
• Growing recurring or value-added services alongside a core subscription
• Leading marketing through a merger, acquisition or footprint integration
• Commissioning primary research and running test-and-learn programs
• Managing agencies and independent measurement vendors to a budget
• Use of AI tools for research, analysis, content and competitive monitoring
• Community impact, digital education or digital equity programs