The Chamber of Commerce for Greater Philadelphia (The Chamber) brings area businesses and civic leaders together to amplify the impact of business in the region, advocate for a competitive business climate and grow a vibrant and diverse business community in order to achieve our vision: The Greater Philadelphia Region is a top global destination for business and a leader in inclusive growth.

The Opportunity

The Vice President of Marketing serves as the Chamber's senior marketing leader, responsible for defining how the organization reaches, engages, and grows its audiences: members, investors, program participants, and the broader regional business community.

Reporting directly to the Chief Operating Officer, this leader owns the full marketing function: brand strategy, integrated campaign development, audience segmentation, marketing technology, and the team that executes it all. They are a key member of the senior leadership team, translating the Chamber's strategic priorities into marketing programs that drive measurable outcomes across membership, investor relations, programs, and events.

This role operates in close coordination with the SVP of External Affairs, who owns communications, media relations, and public affairs. The VP of Marketing is accountable for how the Chamber markets itself; the SVP of External Affairs is accountable for how it communicates and advocates. Clarity at this boundary is essential to both functions succeeding.

This is not a role for an executor of someone else's vision. The VP sets the marketing strategy, builds the function, and is accountable for results.

Essential Duties & Responsibilities

Brand Strategy & Market Positioning

• Own and steward the Chamber's brand — its positioning, visual identity, tone of voice, and market presence — ensuring consistency and credibility across all channels and audiences.
• Define how the Chamber is perceived as a market actor: as a convener, an economic driver, and the region's leading business membership organization.
• Lead brand architecture decisions, including how the Chamber's business units, programs, and initiatives are named, positioned, and presented to the market.
• Develop audience segmentation strategy — identifying which audiences matter most to the Chamber's growth and how messaging and channels should be tailored accordingly.

Integrated Marketing Strategy & Campaign Development

• Develop and own the annual marketing strategy, integrated across all of the Chamber's business units: Membership, Investor Relations, Programs, Events, Regional Partnership and the Foundation.
• Lead development of multi-channel campaigns spanning email, social media, digital advertising, print, and events — with clear goals, audience segmentation, and defined performance metrics.
• Shift the function from a reactive service model to a proactive strategic partner model, where marketing co-owns audience development, pipeline, and retention goals alongside business unit leaders.
• Oversee all campaign and materials production, including program and event marketing, promotional content, social media content strategy, and paid media execution.

Revenue-Linked Marketing

• Serve as a strategic partner to the Membership and Investor Relations teams, co-owning acquisition, engagement, and retention communication strategies — not functioning as a downstream service provider.
• Develop member and investor-facing marketing that clearly articulates the Chamber's value proposition, supporting renewal, upgrade, and referral outcomes.
• Establish and report on marketing performance metrics that connect activity to revenue outcomes: lead generation, engagement, pipeline contribution, and retention impact.
• Collaborate with the Director of Data & Analytics to build a data-informed marketing practice grounded in member behavior, campaign performance, and market intelligence.

Marketing Technology & Analytics

• Own the Chamber's marketing technology stack, including CRM integration, marketing automation platforms, analytics tools, and social media management systems.
• Partner with Operations and IT to ensure marketing automation is fully integrated with the CRM in support of Membership and Investor Relations workflows.
• Establish reporting cadences and dashboards that make marketing performance legible to senior leadership, including quarterly updates to the COO.
• Evaluate and evolve the technology stack as organizational needs and market tools change, bringing recommendations to the COO with clear cost-benefit framing.

Team Leadership & Organizational Contribution

• Lead, develop, and hold accountable a team of marketing professionals, setting clear goals, managing performance, and investing in the growth of each team member.
• Manage the marketing department budget with full ownership of spend decisions, vendor relationships, and return on investment — bringing budget recommendations to the COO during annual planning.
• Oversee vendor and agency relationships, including paid media partners, creative agencies, and marketing platform providers.
• Serve as a senior organizational leader: contribute to cross-departmental planning, support a culture of collaboration, and represent the marketing function at the leadership level.
• Partner with the SVP of External Affairs on content and channel decisions where marketing and communications intersect, maintaining a clear and productive operating boundary.

Job Specifications

Required

• 8–12+ years of progressive marketing experience, with at least 3 years leading a marketing team and owning strategy — not just executing it.
• Demonstrated experience building and managing integrated marketing programs across multiple channels and audience segments.
• Fluency in marketing analytics, CRM systems, and marketing automation platforms.
• Strong written and verbal communication skills, including the ability to present strategy and performance clearly to senior leadership.
• Proven ability to work across multiple internal stakeholders and translate competing priorities into a coherent, executable marketing plan.
• Budget management experience with cost-center or functional ownership.

Strongly Preferred

• Experience in a membership organization, trade association, chamber of commerce, economic development entity, or mission-driven nonprofit.
• Familiarity with the Greater Philadelphia business community, civic landscape, or regional market.
• Experience managing agency and vendor relationships, including paid media and creative partners.
• Comfort operating in a matrixed environment where cross-functional influence matters as much as direct authority.

Working at the Chamber

Working at the Chamber offers the best of both worlds—the resources and stability of a mid-sized business, paired with the purpose-driven mission of a nonprofit. As a key player in the region’s business community, the Chamber provides team members with access to a wide network of connections, professional development opportunities, and meaningful work that drives regional impact. With a team of about 65 employees, we’re large enough to offer strong support and infrastructure, yet small enough to provide opportunities to lead, grow, and make your mark. We foster a fast-paced, collaborative environment and offer competitive compensation along with an outstanding benefits package.

Work Conditions

The Chamber operates in a hybrid work environment that allows for a flexible schedule while requiring employees to work in-person at least two days per week. Exceptions to this schedule may be made based on departmental needs. When on-site, work is performed in a professional, deadline-driven office setting with regular interaction with Chamber colleagues, members, and investors.

This role involves extended periods of sitting at a desk, working on a computer, and speaking on the phone. The individual will also be required to attend Chamber-hosted or partner events and meetings outside of regular business hours and outside of Center City Philadelphia.

Compensation

The salary range for this position is $120,000 - $150,000 annually, plus the opportunity to earn additional performance-based incentives for personal and team-based performance.

Application Instructions

Qualified candidates should submit a cover letter and resume. Applications that fail to fulfill this requirement will not be considered. Apply to: http://chmbr.biz/kxjqvzowtv

The Chamber of Commerce for Greater Philadelphia is an Equal Opportunity Employer

that is committed to building a culturally diverse staff. We strongly encourage

applications from candidates of all backgrounds