Responsibilities

• Own the North American P&L, delivering revenue, customer growth and contribution margin against plan.
• Lead the North American growth strategy, bringing Performance and Brand Marketing, Sales and Merchandising together to drive sustainable, profitable growth.
• Own the end-to-end growth funnel, from customer acquisition and brand awareness through to conversion, repeat business and customer lifetime value.
• Shape our commercial proposition, ensuring we have the right products, pricing, promotions, channels and partnerships to win in North America.
• Build the Macs Adventure brand in North America , growing awareness, reach and our presence in the market.
• Lead a high-performing team across Performance and Brand Marketing, Sales and Merchandising, with the capability and leadership needed to scale.
• Play a key role in the wider leadership of Macs Adventure as part of the leadership team, contributing to group-wide commercial decisions and priorities.

Requirements

• Significant senior leadership experience in commercial, growth or general management, with a proven track record of delivering revenue and margin growth.
• A proven track record of owning and growing a consumer P&L in North America , delivering sustained revenue and margin growth — ideally within travel, outdoor, e-commerce or a comparable consumer business.
• Experience in taking a successful business or market through its next phase of growth, including periods of rapid growth and organisational change.
• Proven full-funnel commercial experience , combining performance marketing expertise with sales leadership and an understanding of how brand drives growth.
• Sound commercial judgement , with experience using pricing, promotions and yield management to drive revenue and margin.
• Experience working successfully across regional and central teams , collaborating with peers and getting things done across organisational boundaries.
• A track record of building high-performing teams and developing capable leaders , creating clear accountability without becoming the person every decision depends on.
• A data-led, AI-forward mindset, always looking for smarter ways to understand customers, improve performance and accelerate growth.
• Based in Denver, or willing to relocate, and comfortable working with us in the office three days a week,

Preferred

• Bring experience in the outdoor, adventure or active travel sector, with a genuine understanding of the customer and the market.
• Have experience operating as part of a senior leadership team in an international business, balancing the needs of your market with the priorities of the wider organisation.
• Are comfortable working as a US-based leader within a global team, building close relationships with UK-based colleagues and working effectively across time zones.

Benefits

• WORK WEEK: A 37.5-hour work week (7.5-hour work day)
• PTO + HOLIDAYS: Initially 15 days PTO incrementally increasing to 20 days after 6 years’ service, plus 10 paid federal holidays.
• BIRTHDAY BOOSTER: An extra day off on your birthday!
• HEALTH BENEFITS: Up to 90% Employer paid health, dental and vision insurance.
• TRAVEL INSURANCE: Free travel insurance for you and your direct family.
• FAM TRIP: Fully paid “FAM” trip (familiarization trip) to experience one of the adventures we sell for yourself!
• P RE-CHECK: TSA pre-check reimbursement.
• 401(K): Optional enrolment in the company 401(K) plan after 6 months.
• DISCOUNTS: Enjoy generous discounts on Macs Adventure trips — you'll get to experience the same self-guided adventures we create for our customers, at a price that makes it easy to say yes. It's a perk built around what we love doing most: getting outside and exploring!
• FLEXIBLE WORKING: A flexible work culture - you’ll be able to work from home as well as coming into our Denver hub office 3 days per week to collaborate with colleagues.