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Macs Adventure

Brand · Travel Arrangements

Company overview

Macs Adventure is an adventure tour operator on a mission to become the leading global brand in self-guided, active travel. Unlike guided tours with set itineraries, departure times, and group schedules, our self-guided hiking and biking tours let you take the lead, enjoying the freedom to travel at your own pace.With 21,000+ reviews and over 20 years of expertise, we specialize in crafting active adventures where you can focus on exploring while we handle the logistics—from hand-picked accommodations to bag transfers and detailed maps. As a proud B CorpTM, we’re committed to sustainability and supporting local communities, ensuring every journey leaves a positive impact.Our team of nearly 200 in the UK, US, and Germany shares a purpose: to champion self-guided, active travel as a force for good. Guided by our core values—"love the journey," "go the extra mile," "take a different path," and "tread thoughtfully"—we aim to quadruple our size by 2026, with North American growth central to achieving this vision.
Founded in 2003
Glasgow, Scotland, GBR
140 employees (16 in marketing)

Salaries

Typical salary range

£50,000 – £55,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -4.8% year over year

Funding

Audience

Monthly website visitors
261.4K
Month over month-10.3%
Quarter over quarter+38.6%
Top sourceSearch (65%)
Ad budget per month$38.9K
Average search rank43.5
Traffic source mix
Search
65%
Direct
28%
Referral
4.5%
Social
1.4%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

5.7K

12-mo growth

+19.2%

Monthly growth

+3.2%

News

Links