VP, Marketing Automation Solutions

Roseville, MN (On-site)

$180K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Lead Salesforce Marketing Cloud, Data Cloud, and cross-channel marketing automation programs for client engagements, guiding strategy, delivery, and team growth.

  • Own client-facing leadership and solution architecture for MA platforms like Salesforce MC, HubSpot, and Braze.
  • Must-have: 10+ years in Salesforce-focused role with MC and Data Cloud expertise.
  • Standout: Cross-functional leadership across strategy, delivery, and governance.

Job Description

Responsibilities

  • Client & Solution Leadership
  • Serve as the senior technology voice for client engagements - translating needs into technical roadmaps and scalable solutions
  • Act as a trusted advisor for marketing automation strategy, platform selection, and innovation
  • Lead discovery sessions, solution workshops, and progress reviews with clients, translating business goals into technical execution
  • Lead presales conversations by collaborating with new business and client strategy and services team members to respond to RFPs, create proposals, and engage in strategic sales efforts as the lead marketing automation technology voice
  • Conduct regular client solution meetings to gather feedback, communicate progress, and address any concerns
  • Team & Capability Development
  • Lead, manage and mentor a cross-functional team of marketing automation professionals including solution architects, engineers, and campaign specialists.
  • Lead knowledge-sharing, enablement, and career growth within the team.
  • Drive continuous improvement in delivery methodology, process optimization, and platform governance.
  • Drive strong delivery excellence – inspire and engage team members, ensure documentation, agile process adoption, and quality assurance practices

Requirements

  • 10+ years of professional experience in a client-facing Salesforce technology role. Marketing Automation delivery experience required
  • Deep expertise in Salesforce Marketing Cloud – Engagement, Account Engagement, Personalization, Intelligence – and Salesforce Data Cloud
  • Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Admin and Salesforce Marketing Cloud Consultant certifications preferred
  • Preferred expertise in HubSpot and Braze
  • Skills and Approach: Proven communicator that drives clarity, consistency, and quality
  • Ability to thrive in a highly collaborative, fast-paced environment where the nature of the work can be variable, but the client focus never waivers
  • Analytic mindset and problem-solving skills
  • Exceptional client-facing and internal interpersonal skills. Self-starter, driven
  • In-depth knowledge of Agile methodologies and frameworks
  • Innately curious, solution oriented, and happy to dig in whenever called upon
  • New Business solutioning experience – RFPs, Proposals, Presentations
  • Experience scoping medium-large complexity Salesforce, HubSpot, and Braze projects
  • Deep understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)

Preferred

  • Preferred expertise in HubSpot and Braze

Benefits

  • Medical, dental, and vision insurance
  • Virtual mental health support
  • Health Savings and Flexible Spending Accounts (including dependent care)
  • Infertility and critical illness benefits
  • 401(k) with generous 6–10% employer contribution
  • Paid parental leave
  • Tuition reimbursement
  • Free parking and commuter support
  • Note: Some benefits apply only to full-time employees.
Bold Orange logo

Bold Orange

4.0 Glassdoor

Bold Orange is a customer experience agency helping brands with end-to-end CX needs inclusive of go-to-market experiences, content, UX/UI, loyalty and CRM, performance marketing, digital media and Salesforce Marketing Cloud implementation.

Founded in 2018
Minneapolis, Minnesota, USA
183 employees (72 in marketing)
80% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
5.9K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
31.7%
Direct
53%
Referral
6.2%
Social
7.7%
Paid
1.3%

Headcount Trend

Current headcount: ~183

Marketing Team

Marketing Team Size
44 (24% of company)

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Feb 2018
    Private Equity