Own and evolve marketing automation with Marketo across roadmapping, governance, data, and global best practices.

• Responsibilities: Drive Innovation: Drive innovation in marketing automation strategies, leveraging new features within Marketo, evaluate and pilot emerging technologies such as AI-driven personalization, predictive analytics, to enhance automation capabilities.
• Responsibilities: Own the Marketo Roadmap: Work with technology teams to prioritize integrations, product enhancements and process improvements and create roadmap visibility to the broader organization.
• Responsibilities: Workflow / process optimization: Identify opportunities to optimize Marketo workflows, reduce manual effort, and enhance program templates/campaign connectivity to enhance and enable true multi-channel marketing synchronization.
• Responsibilities: Strategic alignment: Collaborate with stakeholders to align marketing automation strategies with business objectives – including refinement and best use case of lead scoring models to reflect evolving priorities and enable accurate persona creation.
• Responsibilities: Data strategy & Insights: Partner with global analytics and digital marketing teams to define key performance indicators (KPIs) for automation programs and ensure consistent reporting across global campaigns. Act as SME for the email tagging framework to ensure effectiveness and minimize disruption by conducting impact analysis, coordinating changes with global email vendors, and implementing updates across platforms and process documents.
• Responsibilities: Champion best practices: Implementing global best practices to execute email campaigns, nurture programs, and other marketing initiatives within Marketo. Document standard operating procedures to train and support regional marketing teams on Marketo capabilities, campaign optimization, and automation best practices.
• Responsibilities: Risk management: Oversee governance and compliance with privacy regulations (e.g., GDPR, CCPA) including user access, data hygiene, and change management protocols across regions.