VP, Integrated Marketing

Palo Alto, CA (Remote)

$260K/yr – $330K/yrDirector/ExecutiveFull time

Posted 2 days ago

Job Summary

Own and scale the end-to-end growth engine for named accounts, ABM/PBM, paid media, SEO, events, and web; lead and build the team; align marketing and sales SLAs and data dashboards; and drive compliant, high-velocity plays for top carriers.

  • Lead the named-account program and plays
  • Define and operate the marketing-to-sales SLA with data-backed cadence
  • Build and scale the growth team and governance

Job Description

Responsibilities

  • Run the growth engine end-to-end – Own ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, and web against top80 named carriers.
  • Own the named-account program – Lock the named-account list with Sales and the founders; scope and launch person-based plays against the top accounts.
  • Own the marketing-to-sales SLA – Define and run the cadence, handoffs, and service levels between marketing and sales so every named play has a tight handshake.
  • Build and lead the team – Hire, develop, and direct the team while setting the quality bar and operating rhythm.
  • Instrument the motion – Scope the ABM, PBM, and attribution stack and operate from the weekly named-account and other relevant data dashboards.
  • Make events a named-account vehicle – Treat every flagship moment as a named-account play, not a booth – with clean routing back into the PBM system.
  • Drive category gravity – Own the always-on web, paid, and search presence that compounds Assured’s visibility in the CCO/CIO/CAIO conversation.
  • Keep it compliant – Ensure every play, gift policy, and event format is screened against carrier anti-bribery norms before it ships.

Requirements

  • 10+ years in growth, demand generation, or integrated marketing, including senior leadership of a named-account / ABM motion
  • A track record building and running ABM/PBM programs against a defined, high-value account list – ideally enterprise or regulated buyers
  • Fluency across the full integrated stack: paid, digital, SEO/AEO, events, lifecycle, web, and attribution
  • Strong operating discipline – you build the SLA, hold the cadence, and measure pipeline by named account
  • Proven people leadership and the ability to multiply a small senior team
  • Comfort partnering deeply with sales and with technical marketing-ops/data colleagues
  • High ownership, low ego, and a builder’s appetite for writing the playbook from scratch

Benefits

  • 🤑 Competitive Compensation: Competitive salary and equity packages for all employees
  • 🏥 Healthcare Plan: Platinum medical, dental, and vision
  • 🛡️ Free life insurance: Including long-term disability & short-term disability
  • 🏄 Unlimited PTO: Uncapped vacation days & paid holidays
  • 👶 Family Leave: Maternity & paternity
  • 📈 401(k) Contribution: Assured contributes 3% of your income, even if you don't contribute
  • 🏠 WFH Benefits: Lunch on us 2x/week, monthly phone stipend & other home office perks
  • 👪 Health FSAs & HSAs: Pre-tax accounts for out-of-pocket medical expenses
  • 🤝 Team events & Offsites: We're remote, but we regularly get together
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Assured

5.0 Glassdoor

**We have been made aware of individuals falsely posing as recruiters from Assured Insurance Technologies Inc. Please note that we only contact candidates from official @assured.claims email addresses and all interviews are conducted through verified company channels. If you are unsure whether a message is legitimate, please contact us directly at recruiting-ops@assured.claims before sharing any personal information**Assured is the the AI engine powering the next era of claims, transforming how carriers ingest, service, and process claims.

Founded in 2019
Palo Alto, California, USA
117 employees (2 in marketing)
100% recommend to a friend

Salaries

Posted range

$260K/yr – $330K/yr

Taken straight from the job posting.

See all Assured salaries

Marketing Team

Median Career Experience
20 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 1 years ago

Funding History

  • Mar 2025
    Series Unknown

Traffic Signals

Monthly Visitors
17.4K
Monthly Google Ads Budget
$513
Traffic Source Mix
Search
28.2%
Direct
49.7%
Referral
6.8%
Social
13.8%
Paid
1.4%

Headcount Trend

Current headcount: ~117

Recent News

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VP, Integrated Marketing

Assured · Palo Alto, CA · Remote