VP, Integrated Marketing

Responsibilities

• Run the growth engine end-to-end – Own ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, and web against top80 named carriers.
• Own the named-account program – Lock the named-account list with Sales and the founders; scope and launch person-based plays against the top accounts.
• Own the marketing-to-sales SLA – Define and run the cadence, handoffs, and service levels between marketing and sales so every named play has a tight handshake.
• Build and lead the team – Hire, develop, and direct the team while setting the quality bar and operating rhythm.
• Instrument the motion – Scope the ABM, PBM, and attribution stack and operate from the weekly named-account and other relevant data dashboards.
• Make events a named-account vehicle – Treat every flagship moment as a named-account play, not a booth – with clean routing back into the PBM system.
• Drive category gravity – Own the always-on web, paid, and search presence that compounds Assured’s visibility in the CCO/CIO/CAIO conversation.
• Keep it compliant – Ensure every play, gift policy, and event format is screened against carrier anti-bribery norms before it ships.

Requirements

• 10+ years in growth, demand generation, or integrated marketing, including senior leadership of a named-account / ABM motion
• A track record building and running ABM/PBM programs against a defined, high-value account list – ideally enterprise or regulated buyers
• Fluency across the full integrated stack: paid, digital, SEO/AEO, events, lifecycle, web, and attribution
• Strong operating discipline – you build the SLA, hold the cadence, and measure pipeline by named account
• Proven people leadership and the ability to multiply a small senior team
• Comfort partnering deeply with sales and with technical marketing-ops/data colleagues
• High ownership, low ego, and a builder’s appetite for writing the playbook from scratch

Benefits

• 🤑 Competitive Compensation: Competitive salary and equity packages for all employees
• 🏥 Healthcare Plan: Platinum medical, dental, and vision
• 🛡️ Free life insurance: Including long-term disability & short-term disability
• 🏄 Unlimited PTO: Uncapped vacation days & paid holidays
• 👶 Family Leave: Maternity & paternity
• 📈 401(k) Contribution: Assured contributes 3% of your income, even if you don't contribute
• 🏠 WFH Benefits: Lunch on us 2x/week, monthly phone stipend & other home office perks
• 👪 Health FSAs & HSAs: Pre-tax accounts for out-of-pocket medical expenses
• 🤝 Team events & Offsites: We're remote, but we regularly get together