Responsibilities

• Direct integrated biddable strategy across paid social, paid search, programmatic, retail media, and emerging channels, with clear roles for each channel in the customer journey.
• Turn client business priorities into actionable audience, investment, creative, data, platform, and measurement decisions.
• Serve as a trusted advisor to senior clients. Bring a point of view, show the evidence, name the tradeoffs, and recommend a path forward.
• Guide planning, activation, optimization, and measurement through channel leaders and specialists, ensuring the work reflects the strategy and meets a consistent quality bar.
• Use working knowledge of major platforms to challenge assumptions, assess platform and product choices, interpret performance, and direct optimization—without needing to be the day-to-day campaign operator.
• Manage biddable investment as a connected portfolio, balancing near-term performance with brand, customer, and enterprise value.
• Connect biddable teams to strategy, creative, commerce, CRM, analytics, and brand media so integration changes the work, not just the meeting cadence.
• Shape testing and measurement agendas using incrementality, experimentation, attribution, modeling, platform signals, and informed judgment.
• Advance practical uses of automation and AI that improve speed, quality, or insight, with clear human ownership and controls.
• Manage relationships with platforms, technology providers, data partners, and service partners, holding them accountable for transparency, performance, and value.

Requirements

• Significant leadership experience in biddable or performance media, with accountability for complex client portfolios, teams, and business outcomes.
• Deep expertise in paid social and strong working knowledge across paid search, programmatic, retail media, commerce, and emerging auction-based formats.
• A track record of connecting specialist channel excellence to integrated communications, customer, and growth strategies.
• Credibility with senior client executives and the ability to communicate complex technical, commercial, and measurement issues with clarity.
• Strong commercial judgment, including experience with revenue, pricing, staffing, margin, partner economics, and scope management.
• Practical fluency in experimentation, incrementality, attribution, modeling, first-party data, privacy-aware activation, and platform measurement.
• Experience scaling operating models, automation, or AI-enabled workflows while maintaining human oversight, quality, and accountability.
• Demonstrated success building leadership teams, developing talent, managing performance, and creating succession plans.
• The ability to lead through ambiguity, make informed decisions without perfect information, and adjust quickly as evidence changes.
• Preference and commitment to maintain a hybrid model in New York and client travel as business needs require

Benefits

• Competitive salary
• Full coverage health insurance including Medical, Dental, and Vision
• 401K with company contribution
• Generous vacation days in addition to company holidays, sick days, and summer Fridays
• Pre-taxed commuter benefits
• 16 weeks of paid parental leave
• And more...